Venum

Venum stands as the world's leading combat sports brand, empowering fighters with innovative gear that blends performance, durability, and cutting-edge design for boxing, MMA, BJJ, and Muay Thai athletes worldwide.
FOUNDED
2006
HEADQUATER
US

Traffic

Venum traffic data and performance stats

📊Monthly Traffic
1286753
visitors
⏱️Avg Visit Duration
200.22
seconds
↗️Bounce Rate
29.57%
of visits
📄PagesPerVisite
7.3
pages

Tech

Venum's Shopify theme and app stack breakdown

🔌Apps

No items found.

Identity

What fonts, colors and logo does Venum use?

Venum Brand Logo
🔤Typography
Aa
Assistant
🎨Brand Colors
#010101
#fe0000
📢Slogan
Unleash Your Warrior

Reviews

Venum customer insights and market gaps

⭐Trustpilot score
4.0
13429
reviews
👀 Cusmer Reviews
High quality products with comfortable fabrics and excellent design; Fast delivery service with timely order fulfillment; User-friendly website with detailed product descriptions and high-quality images
Inconsistent sizing across different products and inaccurate sizing charts; Returns policy issues with non-refundable postage costs; Poor internal communication between departments affecting order modifications

CSR

Venum social responsibility initiatives

Fight Forward Foundation
Venum supports underprivileged youth through combat sports scholarships, equipment donations, and mentorship programs to build confidence and discipline in communities worldwide.

P.I.A

Venum growth secrets and strategy takeaways

📍Positioning

Premium combat sports brand targeting serious fighters and athletes with high-performance gear across multiple disciplines, positioning itself as the go-to choice for professionals and enthusiasts.

🔍 Insight

Venum builds psychological safety through performance validation - fighters stay because gear failure means physical risk. The 4.0 TrustPilot score with 13,429 reviews creates social proof that competitors can't easily replicate, while consistent sizing complaints paradoxically reinforce trust as customers believe honest feedback indicates transparent brand values. This combats cognitive load by simplifying gear decisions for athletes who prioritize reliability over choice.

🚀  Action

  • 🎯 Performance Validation Content: Create video series showing gear stress-testing and professional athlete testimonials → Perfect for: Building trust in technical products → Quick Win: 20% increase in conversion from technical buyers
  • 🧠 Global Fit Standardization: Implement universal sizing guide with athlete body measurements → Perfect for: Solving international sizing confusion → Quick Win: Reduce returns by 15% in 30 days
  • 📝 Combat Community Engagement: Partner with local gyms for equipment sponsorships and affiliate programs → Perfect for: Building grassroots brand advocacy → Quick Win: 25% boost in direct traffic from local referrals

Overview

📊Monthly Traffic
1286753
visitors
⏱️Avg Visit Duration
200.22
seconds
↗️Bounce Rate
29.57%
of visits
📄PagesPerVisite
7.3
pages

Metrics

🔌Apps

No items found.
Venum Brand Logo
🔤Typography
Aa
Assistant
🎨Brand Colors
#010101
#fe0000
📢Slogan
Unleash Your Warrior

Reviews

⭐Trustpilot score
4.0
Based on
13429
reviews
👀 Cusmer Reviews
High quality products with comfortable fabrics and excellent design; Fast delivery service with timely order fulfillment; User-friendly website with detailed product descriptions and high-quality images
Inconsistent sizing across different products and inaccurate sizing charts; Returns policy issues with non-refundable postage costs; Poor internal communication between departments affecting order modifications

CSR

Fight Forward Foundation
Venum supports underprivileged youth through combat sports scholarships, equipment donations, and mentorship programs to build confidence and discipline in communities worldwide.

📍Positioning

Premium combat sports brand targeting serious fighters and athletes with high-performance gear across multiple disciplines, positioning itself as the go-to choice for professionals and enthusiasts.

🔍 Insight

Venum builds psychological safety through performance validation - fighters stay because gear failure means physical risk. The 4.0 TrustPilot score with 13,429 reviews creates social proof that competitors can't easily replicate, while consistent sizing complaints paradoxically reinforce trust as customers believe honest feedback indicates transparent brand values. This combats cognitive load by simplifying gear decisions for athletes who prioritize reliability over choice.

🚀  Action

  • 🎯 Performance Validation Content: Create video series showing gear stress-testing and professional athlete testimonials → Perfect for: Building trust in technical products → Quick Win: 20% increase in conversion from technical buyers
  • 🧠 Global Fit Standardization: Implement universal sizing guide with athlete body measurements → Perfect for: Solving international sizing confusion → Quick Win: Reduce returns by 15% in 30 days
  • 📝 Combat Community Engagement: Partner with local gyms for equipment sponsorships and affiliate programs → Perfect for: Building grassroots brand advocacy → Quick Win: 25% boost in direct traffic from local referrals