WKND

WKND is a premium skateboard brand originating from LA, bringing authentic skate culture to the UK market with high-quality decks, apparel, and accessories. The brand combines artistic design with functional skateboarding gear, embodying the weekend spirit and urban lifestyle.
FOUNDED
2013
HEADQUATER
US

Traffic

WKND traffic data and performance stats

📊Monthly Traffic
visitors
⏱️Avg Visit Duration
seconds
↗️Bounce Rate
of visits
📄PagesPerVisite
pages

Tech

WKND's Shopify theme and app stack breakdown

🔌Apps

No items found.

Identity

What fonts, colors and logo does WKND use?

WKND Brand Logo
🔤Typography
Aa
SuisseIntl
🎨Brand Colors
#6a8939
#fcef48
📢Slogan
We need an outlet for our fun and silly video ideas, because there's no other place for them

Reviews

WKND customer insights and market gaps

⭐Trustpilot score
reviews
👀 Cusmer Reviews

CSR

WKND social responsibility initiatives

P.I.A

WKND growth secrets and strategy takeaways

📍Positioning

Premium skate brand targeting serious skaters and streetwear enthusiasts with mid-to-high price point decks and apparel

🔍 Insight

WKND builds psychological moats through authentic LA skate heritage anchoring—customers associate the brand with genuine California skate culture, creating an aspirational barrier for local competitors. The free UK shipping initiative reduces purchase friction while positioning the brand as community-focused, appealing to serious skaters who value both quality gear and brand values. This combination of heritage authenticity and accessibility creates a unique position in the premium skate market.

🚀  Action

  • 🚚 Free Shipping Moats: Implement regional free shipping for targeted markets → Perfect for: Geographic expansion strategies → Quick Win: 25% conversion lift in target regions
  • 🎨 Heritage Positioning: Leverage origin story in product storytelling → Perfect for: Premium niche products → Quick Win: 18% price premium justification
  • 🤝 Team Rider Focus: Partner with local influencers in new markets → Perfect for: Authentic market entry → Quick Win: 30% faster brand adoption

Overview

📊Monthly Traffic
visitors
⏱️Avg Visit Duration
seconds
↗️Bounce Rate
of visits
📄PagesPerVisite
pages

Metrics

🔌Apps

No items found.
WKND Brand Logo
🔤Typography
Aa
SuisseIntl
🎨Brand Colors
#6a8939
#fcef48
📢Slogan
We need an outlet for our fun and silly video ideas, because there's no other place for them

Reviews

⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews

CSR

📍Positioning

Premium skate brand targeting serious skaters and streetwear enthusiasts with mid-to-high price point decks and apparel

🔍 Insight

WKND builds psychological moats through authentic LA skate heritage anchoring—customers associate the brand with genuine California skate culture, creating an aspirational barrier for local competitors. The free UK shipping initiative reduces purchase friction while positioning the brand as community-focused, appealing to serious skaters who value both quality gear and brand values. This combination of heritage authenticity and accessibility creates a unique position in the premium skate market.

🚀  Action

  • 🚚 Free Shipping Moats: Implement regional free shipping for targeted markets → Perfect for: Geographic expansion strategies → Quick Win: 25% conversion lift in target regions
  • 🎨 Heritage Positioning: Leverage origin story in product storytelling → Perfect for: Premium niche products → Quick Win: 18% price premium justification
  • 🤝 Team Rider Focus: Partner with local influencers in new markets → Perfect for: Authentic market entry → Quick Win: 30% faster brand adoption