Pure Cycles

Born from a dorm room vision, Pure Cycles designs affordable, stylish bikes that make cycling accessible to everyone. Their mission to get more people on bikes has evolved from campus fixies to diverse urban commuters, e-bikes, and adventure bikes worldwide.
FOUNDED
2010
HEADQUATER
US

Traffic

Pure Cycles traffic data and performance stats

📊Monthly Traffic
38511
visitors
⏱️Avg Visit Duration
69.3
seconds
↗️Bounce Rate
35.25%
of visits
📄PagesPerVisite
3.2
pages

Tech

Pure Cycles's Shopify theme and app stack breakdown

Identity

What fonts, colors and logo does Pure Cycles use?

Pure Cycles Brand Logo
🔤Typography
Aa
ITC Conduit
🎨Brand Colors
#d3a40c
#67a2ce
📢Slogan
Bicycles built for riding!

Reviews

Pure Cycles customer insights and market gaps

⭐Trustpilot score
0
0
reviews
👀 Cusmer Reviews

CSR

Pure Cycles social responsibility initiatives

E-Bike Battery Recycling Program
Pure Cycles partners with Call2Recycle to provide nationwide e-bike battery recycling, covering the $15 recycling fee for every battery sold. With over 2,100 drop-off locations across the US, they ensure proper end-of-life management of lithium-ion batteries to prevent environmental contamination and support sustainable cycling practices.

P.I.A

Pure Cycles growth secrets and strategy takeaways

📍Positioning

Urban commuters and cycling enthusiasts seeking affordable, stylish bikes with premium components and lifetime warranties

🔍 Insight

Pure Cycles builds psychological security through lifetime warranties and accessible pricing, creating trust that overcomes skepticism about online bike purchases. Their 40.41% direct traffic and 35.25% bounce rate show customers arrive intentionally and stay engaged, while their battery recycling program addresses environmental concerns that resonate with conscious consumers.

🚀  Action

- 🎯 **Lifetime Warranty Leverage**: Highlight lifetime warranties in all marketing → _Perfect for_: overcoming online purchase hesitation → **Quick Win**: increase conversion by 15-20%

- 🧠 **Eco-Trust Building**: Promote battery recycling program prominently → _Perfect for_: environmentally conscious demographics → **Quick Win**: attract 19.4% growing e-bike user segment

- 📝 **Direct Traffic Optimization**: Create referral program for existing customers → _Perfect for_: leveraging 40.41% direct traffic strength → **Quick Win**: boost organic search to 50%+

Overview

📊Monthly Traffic
38511
visitors
⏱️Avg Visit Duration
69.3
seconds
↗️Bounce Rate
35.25%
of visits
📄PagesPerVisite
3.2
pages

Metrics

Pure Cycles Brand Logo
🔤Typography
Aa
ITC Conduit
🎨Brand Colors
#d3a40c
#67a2ce
📢Slogan
Bicycles built for riding!

Reviews

⭐Trustpilot score
0
Based on
0
reviews
👀 Cusmer Reviews

CSR

E-Bike Battery Recycling Program
Pure Cycles partners with Call2Recycle to provide nationwide e-bike battery recycling, covering the $15 recycling fee for every battery sold. With over 2,100 drop-off locations across the US, they ensure proper end-of-life management of lithium-ion batteries to prevent environmental contamination and support sustainable cycling practices.

📍Positioning

Urban commuters and cycling enthusiasts seeking affordable, stylish bikes with premium components and lifetime warranties

🔍 Insight

Pure Cycles builds psychological security through lifetime warranties and accessible pricing, creating trust that overcomes skepticism about online bike purchases. Their 40.41% direct traffic and 35.25% bounce rate show customers arrive intentionally and stay engaged, while their battery recycling program addresses environmental concerns that resonate with conscious consumers.

🚀  Action

- 🎯 **Lifetime Warranty Leverage**: Highlight lifetime warranties in all marketing → _Perfect for_: overcoming online purchase hesitation → **Quick Win**: increase conversion by 15-20%

- 🧠 **Eco-Trust Building**: Promote battery recycling program prominently → _Perfect for_: environmentally conscious demographics → **Quick Win**: attract 19.4% growing e-bike user segment

- 📝 **Direct Traffic Optimization**: Create referral program for existing customers → _Perfect for_: leveraging 40.41% direct traffic strength → **Quick Win**: boost organic search to 50%+