Traffic
📊Monthly Traffic
51024
visitors
⏱️Avg Visit Duration
198.74
seconds
↗️Bounce Rate
33.89%
of visits
📄PagesPerVisite
4.1
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Bounce with us.
Reviews
⭐Trustpilot score
reviews
👀 Cusmer Reviews
CSR
Adoption and Employment Program
Bread & Butter Pickleball Company operates a unique adoption and employment program, offering second chances to individuals with compelling stories. The company has adopted and employed Taryna (a failed Everest mountaineer), DJ (a cryptocurrency enthusiast with unconventional demands), and others who demonstrate resilience and unique talents. This initiative reflects their commitment to giving people opportunities to rebuild their lives while contributing to the company's success.
P.I.A
📍Positioning
Targeting passionate pickleball players with mid-tier pricing ($165-$199), offering distinctive paddles that blend reliability with innovative design from a family business with extraordinary stories.
🔍 Insight
Bread & Butter’s adoption program creates emotional loyalty, with 49.82% direct traffic showing strong brand recall. Users value the brand’s human-centric narrative over competitors’ sterile offerings.
🚀 Action
- 🎯 Human-Centric Storytelling: Highlight your brand’s origin story → Perfect for: Brands with unique founders → Quick Win: Boost brand recall like Bread & Butter’s 49.82% direct traffic.
- 🧠 Community Employment Programs: Integrate social impact into operations → Perfect for: Small teams → Quick Win: Foster loyalty and positive PR.
- 📝 Mid-Tier Pricing Strategy: Position as premium but accessible → Perfect for: Competitive markets → Quick Win: Attract passionate enthusiasts willing to pay for quality.
Overview
📊Monthly Traffic
51024
visitors
⏱️Avg Visit Duration
198.74
seconds
↗️Bounce Rate
33.89%
of visits
📄PagesPerVisite
4.1
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Symmetry
brand theme
🔌Apps
🔤Typography
🎨Brand Colors
📢Slogan
Bounce with us.
Reviews
⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews
CSR
Adoption and Employment Program
Bread & Butter Pickleball Company operates a unique adoption and employment program, offering second chances to individuals with compelling stories. The company has adopted and employed Taryna (a failed Everest mountaineer), DJ (a cryptocurrency enthusiast with unconventional demands), and others who demonstrate resilience and unique talents. This initiative reflects their commitment to giving people opportunities to rebuild their lives while contributing to the company's success.
📍Positioning
Targeting passionate pickleball players with mid-tier pricing ($165-$199), offering distinctive paddles that blend reliability with innovative design from a family business with extraordinary stories.
🔍 Insight
Bread & Butter’s adoption program creates emotional loyalty, with 49.82% direct traffic showing strong brand recall. Users value the brand’s human-centric narrative over competitors’ sterile offerings.
🚀 Action
- 🎯 Human-Centric Storytelling: Highlight your brand’s origin story → Perfect for: Brands with unique founders → Quick Win: Boost brand recall like Bread & Butter’s 49.82% direct traffic.
- 🧠 Community Employment Programs: Integrate social impact into operations → Perfect for: Small teams → Quick Win: Foster loyalty and positive PR.
- 📝 Mid-Tier Pricing Strategy: Position as premium but accessible → Perfect for: Competitive markets → Quick Win: Attract passionate enthusiasts willing to pay for quality.
