Traffic
📊Monthly Traffic
13492498
visitors
⏱️Avg Visit Duration
196.97
seconds
↗️Bounce Rate
38.53%
of visits
📄PagesPerVisite
5.4
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Custom
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
We Do Gym
Reviews
⭐Trustpilot score
3.5
38302
reviews
👀 Cusmer Reviews
Customers appreciate the user-friendly app and website, highlighting the ease of placing orders. Many consumers value the quality and fit of Gymshark products, particularly the leggings, finding them suitable for workouts like CrossFit. People also report positive experiences with deliveries, often receiving their orders promptly and well-packaged.
Some reviewers express mixed feelings regarding the rewards system and stock availability. A few consumers have reported issues with the quality of certain items, such as bobbling after a few uses. Some people mention negative experiences with customer service, citing long wait times and difficulties in resolving issues like refunds or lost packages.
CSR
Sustainability and Community Initiatives
Gymshark has a comprehensive sustainability program with three pillars: OUR PLANET (environmental impact reduction), OUR PEOPLE (fair labor and human rights), and WEAR MORE, WASTE LESS (product lifecycle extension). They also run a Gymshark Loyalty program rewarding community engagement, offer 15% student discounts, and provide a free training app for workout tracking and community building.
P.I.A
📍Positioning
Targets fitness enthusiasts and athletes with premium-priced performance workout wear, positioning themselves as a lifestyle brand for serious gym-goers and conditioning community members.
🔍 Insight
Gymshark’s moat lies in its ability to make workout wear a symbol of belonging. With 45.71% direct traffic and a TrustPilot score of 3.5, customers see the brand as more than clothing—it’s an identity. Negative reviews often revolve around stock issues, not product quality, indicating strong brand loyalty despite operational hiccups.
🚀 Action
- 🎯 Leverage Community Engagement: Create exclusive workout challenges or events for your brand’s community → Perfect for: Brands with a loyal customer base → Quick Win: Increased repeat purchases and organic referrals.
- 🧠 Optimize Direct Traffic: Use personalized email campaigns and loyalty rewards → Perfect forQuick Win: Boost direct traffic by 10% in 30 days.
- 📝 Turn Reviews into Trust Signals: Highlight authentic user feedback on product pages → Perfect for: Startups building credibility → Quick Win: Higher conversion rates from social proof.
Overview
📊Monthly Traffic
13492498
visitors
⏱️Avg Visit Duration
196.97
seconds
↗️Bounce Rate
38.53%
of visits
📄PagesPerVisite
5.4
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
We Do Gym
Reviews
⭐Trustpilot score
3.5
Based on
38302
reviews
👀 Cusmer Reviews
Customers appreciate the user-friendly app and website, highlighting the ease of placing orders. Many consumers value the quality and fit of Gymshark products, particularly the leggings, finding them suitable for workouts like CrossFit. People also report positive experiences with deliveries, often receiving their orders promptly and well-packaged.
Some reviewers express mixed feelings regarding the rewards system and stock availability. A few consumers have reported issues with the quality of certain items, such as bobbling after a few uses. Some people mention negative experiences with customer service, citing long wait times and difficulties in resolving issues like refunds or lost packages.
CSR
Sustainability and Community Initiatives
Gymshark has a comprehensive sustainability program with three pillars: OUR PLANET (environmental impact reduction), OUR PEOPLE (fair labor and human rights), and WEAR MORE, WASTE LESS (product lifecycle extension). They also run a Gymshark Loyalty program rewarding community engagement, offer 15% student discounts, and provide a free training app for workout tracking and community building.
📍Positioning
Targets fitness enthusiasts and athletes with premium-priced performance workout wear, positioning themselves as a lifestyle brand for serious gym-goers and conditioning community members.
🔍 Insight
Gymshark’s moat lies in its ability to make workout wear a symbol of belonging. With 45.71% direct traffic and a TrustPilot score of 3.5, customers see the brand as more than clothing—it’s an identity. Negative reviews often revolve around stock issues, not product quality, indicating strong brand loyalty despite operational hiccups.
🚀 Action
- 🎯 Leverage Community Engagement: Create exclusive workout challenges or events for your brand’s community → Perfect for: Brands with a loyal customer base → Quick Win: Increased repeat purchases and organic referrals.
- 🧠 Optimize Direct Traffic: Use personalized email campaigns and loyalty rewards → Perfect forQuick Win: Boost direct traffic by 10% in 30 days.
- 📝 Turn Reviews into Trust Signals: Highlight authentic user feedback on product pages → Perfect for: Startups building credibility → Quick Win: Higher conversion rates from social proof.
