Traffic
📊Monthly Traffic
38221
visitors
⏱️Avg Visit Duration
51.53
seconds
↗️Bounce Rate
42.8%
of visits
📄PagesPerVisite
2.8
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Debut
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Good Vibes Only
Reviews
⭐Trustpilot score
reviews
👀 Cusmer Reviews
CSR
Clean Ingredients & Sustainability
Non-GMO, gluten-free, vegan, dairy-free, soy-free, kosher, and Fairtrade certified. Committed to transparency with detailed ingredient listings and functional benefits including 6g protein per square.
P.I.A
📍Positioning
Health-conscious consumers seeking premium functional snacks between meals at mid-tier pricing
🔍 Insight
Mid-Day Squares has built trust through transparency in ingredients and functional benefits, anchoring consumer psychology in the 'guilt-free indulgence' space. With 52% direct traffic, they showcase strong brand recall and loyalty, especially among health-conscious consumers in the US (52.15%) and Canada (33%). Their moat lies in the emotional territory of bridging indulgence and nutrition, a niche competitors struggle to replicate.
🚀 Action
- 🎯 **Leverage Clean Labeling**: Highlight non-GMO, gluten-free, and vegan certifications prominently → _Perfect for_: Brands targeting health-conscious millennials → **Quick Win**: Increase perceived product value by 30%.
- 🧠 **Amplify Direct Traffic**: Use referral codes and branded search campaigns → _Perfect for_: DTC brands with strong organic traffic → **Quick Win**: Boost direct traffic by 20% in 4 weeks.
- 📝 **Educate Through Content**: Create bite-sized videos on functional benefits (e.g., '6g protein per square') → _Perfect for_: Social media engagement → **Quick Win**: Drive 15% higher engagement rates.
- 🧠 **Amplify Direct Traffic**: Use referral codes and branded search campaigns → _Perfect for_: DTC brands with strong organic traffic → **Quick Win**: Boost direct traffic by 20% in 4 weeks.
- 📝 **Educate Through Content**: Create bite-sized videos on functional benefits (e.g., '6g protein per square') → _Perfect for_: Social media engagement → **Quick Win**: Drive 15% higher engagement rates.
Overview
📊Monthly Traffic
38221
visitors
⏱️Avg Visit Duration
51.53
seconds
↗️Bounce Rate
42.8%
of visits
📄PagesPerVisite
2.8
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Good Vibes Only
Reviews
⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews
CSR
Clean Ingredients & Sustainability
Non-GMO, gluten-free, vegan, dairy-free, soy-free, kosher, and Fairtrade certified. Committed to transparency with detailed ingredient listings and functional benefits including 6g protein per square.
📍Positioning
Health-conscious consumers seeking premium functional snacks between meals at mid-tier pricing
🔍 Insight
Mid-Day Squares has built trust through transparency in ingredients and functional benefits, anchoring consumer psychology in the 'guilt-free indulgence' space. With 52% direct traffic, they showcase strong brand recall and loyalty, especially among health-conscious consumers in the US (52.15%) and Canada (33%). Their moat lies in the emotional territory of bridging indulgence and nutrition, a niche competitors struggle to replicate.
🚀 Action
- 🎯 **Leverage Clean Labeling**: Highlight non-GMO, gluten-free, and vegan certifications prominently → _Perfect for_: Brands targeting health-conscious millennials → **Quick Win**: Increase perceived product value by 30%.
- 🧠 **Amplify Direct Traffic**: Use referral codes and branded search campaigns → _Perfect for_: DTC brands with strong organic traffic → **Quick Win**: Boost direct traffic by 20% in 4 weeks.
- 📝 **Educate Through Content**: Create bite-sized videos on functional benefits (e.g., '6g protein per square') → _Perfect for_: Social media engagement → **Quick Win**: Drive 15% higher engagement rates.
- 🧠 **Amplify Direct Traffic**: Use referral codes and branded search campaigns → _Perfect for_: DTC brands with strong organic traffic → **Quick Win**: Boost direct traffic by 20% in 4 weeks.
- 📝 **Educate Through Content**: Create bite-sized videos on functional benefits (e.g., '6g protein per square') → _Perfect for_: Social media engagement → **Quick Win**: Drive 15% higher engagement rates.
