Traffic
📊Monthly Traffic
13905
visitors
⏱️Avg Visit Duration
33.32
seconds
↗️Bounce Rate
44.4%
of visits
📄PagesPerVisite
2.2
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
BOLD COFFEE, BIGGER IMPACT
Reviews
⭐Trustpilot score
2.9
2
reviews
👀 Cusmer Reviews
Good coffee quality, Good customer service, Subscription service available
Coffee taste issues (bland and tasteless), High price point, Poor value for money
CSR
For Our Youth Initiative
BLK & Bold pledges 5% of gross profits to nonprofit organizations across America dedicated to providing children-in-need with resources, confidence, exposure, and guidance. The company is a certified B Corp and partners with 15+ youth-focused organizations including urban farming programs, technology access initiatives, and educational support systems nationwide. Their mission ensures that every purchase contributes directly to equipping the next generation with tools to manifest their potential.
P.I.A
📍Positioning
Socially conscious consumers seeking premium specialty coffee with accessible pricing that directly supports youth development programs nationwide.
🔍 Insight
BLK & Bold built an impenetrable psychological moat through the 'double benefit paradox' - customers receive premium coffee while experiencing the psychological reward of verified social impact. Their 99.1 B Corp score (nearly double the 50.9 industry median) creates cognitive dissonance for competitors attempting mission-driven positioning. Negative reviews paradoxically reinforce trust by validating authentic customer experiences in a sea of polished but empty social statements.
🚀 Action
- 🎯 Mission-Locked Revenue Model: Implement 5% gross profit donation with transparent tracking → Perfect for: Building authentic social credibility → Quick Win: 52% direct traffic from mission-aligned customers
- 🧠 B Corp Certification Play: Pursue B Corp certification scoring above 80 to validate social impact → Perfect for: Differentiating from greenwashing competitors → Quick Win: Community section score of 57.8 vs 50.9 industry average
- 📝 Impact Storytelling Framework: Feature 15+ youth organization partnerships in all marketing → Perfect for: Creating emotional purchase justification → Quick Win: 33.32 minute average visit duration on content-rich pages
Overview
📊Monthly Traffic
13905
visitors
⏱️Avg Visit Duration
33.32
seconds
↗️Bounce Rate
44.4%
of visits
📄PagesPerVisite
2.2
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Expanse
brand theme
🔌Apps
🔤Typography
🎨Brand Colors
📢Slogan
BOLD COFFEE, BIGGER IMPACT
Reviews
⭐Trustpilot score
2.9
Based on
2
reviews
👀 Cusmer Reviews
Good coffee quality, Good customer service, Subscription service available
Coffee taste issues (bland and tasteless), High price point, Poor value for money
CSR
For Our Youth Initiative
BLK & Bold pledges 5% of gross profits to nonprofit organizations across America dedicated to providing children-in-need with resources, confidence, exposure, and guidance. The company is a certified B Corp and partners with 15+ youth-focused organizations including urban farming programs, technology access initiatives, and educational support systems nationwide. Their mission ensures that every purchase contributes directly to equipping the next generation with tools to manifest their potential.
📍Positioning
Socially conscious consumers seeking premium specialty coffee with accessible pricing that directly supports youth development programs nationwide.
🔍 Insight
BLK & Bold built an impenetrable psychological moat through the 'double benefit paradox' - customers receive premium coffee while experiencing the psychological reward of verified social impact. Their 99.1 B Corp score (nearly double the 50.9 industry median) creates cognitive dissonance for competitors attempting mission-driven positioning. Negative reviews paradoxically reinforce trust by validating authentic customer experiences in a sea of polished but empty social statements.
🚀 Action
- 🎯 Mission-Locked Revenue Model: Implement 5% gross profit donation with transparent tracking → Perfect for: Building authentic social credibility → Quick Win: 52% direct traffic from mission-aligned customers
- 🧠 B Corp Certification Play: Pursue B Corp certification scoring above 80 to validate social impact → Perfect for: Differentiating from greenwashing competitors → Quick Win: Community section score of 57.8 vs 50.9 industry average
- 📝 Impact Storytelling Framework: Feature 15+ youth organization partnerships in all marketing → Perfect for: Creating emotional purchase justification → Quick Win: 33.32 minute average visit duration on content-rich pages
