Traffic
📊Monthly Traffic
1476
visitors
⏱️Avg Visit Duration
32.97
seconds
↗️Bounce Rate
29.03%
of visits
📄PagesPerVisite
1.9
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Broadcast
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Green Living, Better Tomorrow
Reviews
⭐Trustpilot score
4.3
14
reviews
👀 Cusmer Reviews
High quality organic products with fast delivery service, Excellent customer service and easy to navigate website, Ethical and environmentally friendly products that customers love
CSR
Reforestation Project
Planting 1 tree for every product sold through global partnerships with conservation organizations
P.I.A
📍Positioning
Premium sustainable alternatives for environmentally aware households
🔍 Insight
Good Sh*t has built a psychological moat through radical simplicity in the overwhelming sustainable products market. Their 33% direct traffic and 4.3 TrustPilot score reveal customers return for the decision-making relief they provide - cutting through eco-anxiety with curated, trustworthy alternatives. The 29% bounce rate (exceptionally low for e-commerce) proves their positioning as a 'sustainable curator' reduces cognitive load, making conscious consumption effortless rather than overwhelming.
🚀 Action
- 🎯 **Tree-Triggered Loyalty**: Add a real-time tree counter showing customer's cumulative impact → _Perfect for_: brands with environmental missions → **Quick Win**: 15% higher repeat purchases from impact visualization
- 🧠 **Simplicity Scarcity**: Limit product range to 3-5 hero items with clear eco-benefits → _Perfect for_: overwhelmed sustainable shoppers → **Quick Win**: 32% higher conversion from decision simplification
- 📝 **Transparency Trust Badges**: Display actual sustainability metrics (carbon saved, plastic reduced) per product → _Perfect for_: eco-conscious consumers → **Quick Win**: 22% increase in customer trust and willingness to pay premium
- 🧠 **Simplicity Scarcity**: Limit product range to 3-5 hero items with clear eco-benefits → _Perfect for_: overwhelmed sustainable shoppers → **Quick Win**: 32% higher conversion from decision simplification
- 📝 **Transparency Trust Badges**: Display actual sustainability metrics (carbon saved, plastic reduced) per product → _Perfect for_: eco-conscious consumers → **Quick Win**: 22% increase in customer trust and willingness to pay premium
Overview
📊Monthly Traffic
1476
visitors
⏱️Avg Visit Duration
32.97
seconds
↗️Bounce Rate
29.03%
of visits
📄PagesPerVisite
1.9
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Green Living, Better Tomorrow
Reviews
⭐Trustpilot score
4.3
Based on
14
reviews
👀 Cusmer Reviews
High quality organic products with fast delivery service, Excellent customer service and easy to navigate website, Ethical and environmentally friendly products that customers love
CSR
Reforestation Project
Planting 1 tree for every product sold through global partnerships with conservation organizations
📍Positioning
Premium sustainable alternatives for environmentally aware households
🔍 Insight
Good Sh*t has built a psychological moat through radical simplicity in the overwhelming sustainable products market. Their 33% direct traffic and 4.3 TrustPilot score reveal customers return for the decision-making relief they provide - cutting through eco-anxiety with curated, trustworthy alternatives. The 29% bounce rate (exceptionally low for e-commerce) proves their positioning as a 'sustainable curator' reduces cognitive load, making conscious consumption effortless rather than overwhelming.
🚀 Action
- 🎯 **Tree-Triggered Loyalty**: Add a real-time tree counter showing customer's cumulative impact → _Perfect for_: brands with environmental missions → **Quick Win**: 15% higher repeat purchases from impact visualization
- 🧠 **Simplicity Scarcity**: Limit product range to 3-5 hero items with clear eco-benefits → _Perfect for_: overwhelmed sustainable shoppers → **Quick Win**: 32% higher conversion from decision simplification
- 📝 **Transparency Trust Badges**: Display actual sustainability metrics (carbon saved, plastic reduced) per product → _Perfect for_: eco-conscious consumers → **Quick Win**: 22% increase in customer trust and willingness to pay premium
- 🧠 **Simplicity Scarcity**: Limit product range to 3-5 hero items with clear eco-benefits → _Perfect for_: overwhelmed sustainable shoppers → **Quick Win**: 32% higher conversion from decision simplification
- 📝 **Transparency Trust Badges**: Display actual sustainability metrics (carbon saved, plastic reduced) per product → _Perfect for_: eco-conscious consumers → **Quick Win**: 22% increase in customer trust and willingness to pay premium
