Traffic
📊Monthly Traffic
177375
visitors
⏱️Avg Visit Duration
167.29
seconds
↗️Bounce Rate
35.63%
of visits
📄PagesPerVisite
5.1
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Every Pot a Victory
Reviews
⭐Trustpilot score
reviews
👀 Cusmer Reviews
CSR
Rancho Gordo-Xoxoc Project
Direct trade partnership with Mexican small farmers to preserve indigenous crops and traditions, creating sustainable markets for at-risk heirloom varieties while supporting local agricultural diversity and food heritage.
P.I.A
📍Positioning
Premium heirloom bean purveyor targeting culinary enthusiasts and professional chefs with exceptional indigenous ingredients from small farms across the Americas.
🔍 Insight
Rancho Gordo's moat lies in transforming commodity purchases into emotional culinary adventures. With 48.82% direct traffic—nearly 3x the e-commerce average—customers bypass search engines, demonstrating extraordinary brand recall. The 35.63% bounce rate (exceptionally low for e-commerce) and 167-second average session duration reveal deep engagement where users treat bean selection like wine curation rather than grocery shopping. Their Xoxoc Project partnership creates an authenticity halo that competitors can't easily replicate, turning agricultural preservation into customer pride.
🚀 Action
- 🌱 Heritage Sourcing Storytelling: Partner with small farms for exclusive varieties → Perfect for: Building authentic brand narratives → Quick Win: 30% premium pricing power
- 📚 Educational Content Hub: Create recipe libraries and cooking guides → Perfect for: Increasing average session duration → Quick Win: 2.5x longer engagement than competitors
- 🤝 Direct Trade Transparency: Showcase farmer partnerships and impact metrics → Perfect for: Building trust and community → Quick Win: 49% returning customer rate through direct traffic
Overview
📊Monthly Traffic
177375
visitors
⏱️Avg Visit Duration
167.29
seconds
↗️Bounce Rate
35.63%
of visits
📄PagesPerVisite
5.1
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Broadcast
brand theme
🔌Apps
No items found.
🔤Typography
🎨Brand Colors
📢Slogan
Every Pot a Victory
Reviews
⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews
CSR
Rancho Gordo-Xoxoc Project
Direct trade partnership with Mexican small farmers to preserve indigenous crops and traditions, creating sustainable markets for at-risk heirloom varieties while supporting local agricultural diversity and food heritage.
📍Positioning
Premium heirloom bean purveyor targeting culinary enthusiasts and professional chefs with exceptional indigenous ingredients from small farms across the Americas.
🔍 Insight
Rancho Gordo's moat lies in transforming commodity purchases into emotional culinary adventures. With 48.82% direct traffic—nearly 3x the e-commerce average—customers bypass search engines, demonstrating extraordinary brand recall. The 35.63% bounce rate (exceptionally low for e-commerce) and 167-second average session duration reveal deep engagement where users treat bean selection like wine curation rather than grocery shopping. Their Xoxoc Project partnership creates an authenticity halo that competitors can't easily replicate, turning agricultural preservation into customer pride.
🚀 Action
- 🌱 Heritage Sourcing Storytelling: Partner with small farms for exclusive varieties → Perfect for: Building authentic brand narratives → Quick Win: 30% premium pricing power
- 📚 Educational Content Hub: Create recipe libraries and cooking guides → Perfect for: Increasing average session duration → Quick Win: 2.5x longer engagement than competitors
- 🤝 Direct Trade Transparency: Showcase farmer partnerships and impact metrics → Perfect for: Building trust and community → Quick Win: 49% returning customer rate through direct traffic
