Traffic
📊Monthly Traffic
1054315
visitors
⏱️Avg Visit Duration
131.01
seconds
↗️Bounce Rate
34.19%
of visits
📄PagesPerVisite
3.7
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Reviews
⭐Trustpilot score
4.6
18709
reviews
👀 Cusmer Reviews
Staff helpfulness and knowledge with personalized assistance and product expertise; Prompt delivery service and convenient click and collect options; Good product quality, fair prices, and wide selection of sports items
Inconsistent order processing with delays and stock availability issues; Inconsistent customer service with some staff being unfriendly or poorly trained; Website navigation problems and unclear sizing information affecting online shopping experience
CSR
Comprehensive Sustainability & Community Program
€1+ million investment in state-of-the-art recycling center handling timber, plastic, polystyrene; 100% recycled/recyclable carrier bags; solar panels in 10 stores; EV charging points; water harvesting system; biomass boiler; 50/50 gender balance in management; Official Retail Partner for IRFU, FAI, Mayo GAA, Vhi Women's Mini Marathon (20+ years); partnerships with An Post (23% carbon reduction since 2009) and Energia (100% green energy); support for Irish athletes including Katie O'Brien, Bundee Aki, Chiedozie Ogbene, Sarah Quinn.
P.I.A
📍Positioning
Premium sports retailer targeting Irish athletes and enthusiasts with mid-to-high tier pricing, combining international brands with local community engagement.
🔍 Insight
Intersport Elverys built an unbreakable psychological moat through hyper-local Irish identity combined with global sporting expertise. Their 4.6 TrustPilot rating across 18,709 reviews reveals customers perceive them as 'Irish sports experts' rather than just retailers - 39.23% direct traffic shows strong brand recall. The 50/50 gender balance in management creates authentic community trust that competitors can't replicate, turning local sports partnerships into psychological ownership of Irish athletic identity.
🚀 Action
- 🏆 Hyper-Local Community Integration: Partner with 3-5 local sports teams or schools → Perfect for: Building authentic local presence → Quick Win: 15-25% increase in community referrals
- 🔍 Expertise-Driven SEO Strategy: Create content around local sports expertise and sizing guides → Perfect for: Reducing 34% bounce rate → Quick Win: 20% improvement in organic search conversions
- 🌱 Sustainability Storytelling: Showcase recycling initiatives and EV charging points → Perfect for: Differentiating from competitors → Quick Win: Enhanced brand trust and premium positioning
Overview
📊Monthly Traffic
1054315
visitors
⏱️Avg Visit Duration
131.01
seconds
↗️Bounce Rate
34.19%
of visits
📄PagesPerVisite
3.7
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Reviews
⭐Trustpilot score
4.6
Based on
18709
reviews
👀 Cusmer Reviews
Staff helpfulness and knowledge with personalized assistance and product expertise; Prompt delivery service and convenient click and collect options; Good product quality, fair prices, and wide selection of sports items
Inconsistent order processing with delays and stock availability issues; Inconsistent customer service with some staff being unfriendly or poorly trained; Website navigation problems and unclear sizing information affecting online shopping experience
CSR
Comprehensive Sustainability & Community Program
€1+ million investment in state-of-the-art recycling center handling timber, plastic, polystyrene; 100% recycled/recyclable carrier bags; solar panels in 10 stores; EV charging points; water harvesting system; biomass boiler; 50/50 gender balance in management; Official Retail Partner for IRFU, FAI, Mayo GAA, Vhi Women's Mini Marathon (20+ years); partnerships with An Post (23% carbon reduction since 2009) and Energia (100% green energy); support for Irish athletes including Katie O'Brien, Bundee Aki, Chiedozie Ogbene, Sarah Quinn.
📍Positioning
Premium sports retailer targeting Irish athletes and enthusiasts with mid-to-high tier pricing, combining international brands with local community engagement.
🔍 Insight
Intersport Elverys built an unbreakable psychological moat through hyper-local Irish identity combined with global sporting expertise. Their 4.6 TrustPilot rating across 18,709 reviews reveals customers perceive them as 'Irish sports experts' rather than just retailers - 39.23% direct traffic shows strong brand recall. The 50/50 gender balance in management creates authentic community trust that competitors can't replicate, turning local sports partnerships into psychological ownership of Irish athletic identity.
🚀 Action
- 🏆 Hyper-Local Community Integration: Partner with 3-5 local sports teams or schools → Perfect for: Building authentic local presence → Quick Win: 15-25% increase in community referrals
- 🔍 Expertise-Driven SEO Strategy: Create content around local sports expertise and sizing guides → Perfect for: Reducing 34% bounce rate → Quick Win: 20% improvement in organic search conversions
- 🌱 Sustainability Storytelling: Showcase recycling initiatives and EV charging points → Perfect for: Differentiating from competitors → Quick Win: Enhanced brand trust and premium positioning
