Traffic
📊Monthly Traffic
4944
visitors
⏱️Avg Visit Duration
27.86
seconds
↗️Bounce Rate
45.87%
of visits
📄PagesPerVisite
3.8
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Custom
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
We Can And We Will
Reviews
⭐Trustpilot score
reviews
👀 Cusmer Reviews
Founded in 2020; products are vegan-friendly and plant-based; available in over 2000 stores nationwide including Whole Foods, Meijer, Fresh Market, Central Market
No Trustpilot page found; limited public information on customer sentiment
CSR
Sustainability and Health Initiatives
Heyday uses non-GMO ingredients, BPA-free packaging, and fully recyclable materials (cans and shipper boxes). They're working towards organic certification and offer many vegan and gluten-free options, making canned food more accessible and environmentally conscious.
P.I.A
📍Positioning
Targeting busy home cooks seeking convenient, flavorful meals with premium ingredients in the mid-to-premium price tier for canned goods.
🔍 Insight
Heyday's commitment to non-GMO, vegan, and recyclable packaging builds trust among health-conscious consumers. Their premium positioning, despite being in a budget-driven category, creates a psychological moat by associating convenience with quality, as reflected in high direct traffic (48.99%).
🚀 Action
- 🎯 Expand Retail Presence: Partner with regional grocery chains → Perfect for: Scaling distribution → Quick Win: Increase store count by 20% in 3 months
- 🧠 Leverage Sustainability Credentials: Highlight recyclable packaging in ads → Perfect for: Eco-conscious shoppers → Quick Win: Boost engagement by 15% on sustainability-focused content
- 📝 Optimize Direct Traffic: Create a referral program → Perfect for: Retaining loyal customers → Quick Win: Increase repeat purchases by 10%
Overview
📊Monthly Traffic
4944
visitors
⏱️Avg Visit Duration
27.86
seconds
↗️Bounce Rate
45.87%
of visits
📄PagesPerVisite
3.8
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
We Can And We Will
Reviews
⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews
Founded in 2020; products are vegan-friendly and plant-based; available in over 2000 stores nationwide including Whole Foods, Meijer, Fresh Market, Central Market
No Trustpilot page found; limited public information on customer sentiment
CSR
Sustainability and Health Initiatives
Heyday uses non-GMO ingredients, BPA-free packaging, and fully recyclable materials (cans and shipper boxes). They're working towards organic certification and offer many vegan and gluten-free options, making canned food more accessible and environmentally conscious.
📍Positioning
Targeting busy home cooks seeking convenient, flavorful meals with premium ingredients in the mid-to-premium price tier for canned goods.
🔍 Insight
Heyday's commitment to non-GMO, vegan, and recyclable packaging builds trust among health-conscious consumers. Their premium positioning, despite being in a budget-driven category, creates a psychological moat by associating convenience with quality, as reflected in high direct traffic (48.99%).
🚀 Action
- 🎯 Expand Retail Presence: Partner with regional grocery chains → Perfect for: Scaling distribution → Quick Win: Increase store count by 20% in 3 months
- 🧠 Leverage Sustainability Credentials: Highlight recyclable packaging in ads → Perfect for: Eco-conscious shoppers → Quick Win: Boost engagement by 15% on sustainability-focused content
- 📝 Optimize Direct Traffic: Create a referral program → Perfect for: Retaining loyal customers → Quick Win: Increase repeat purchases by 10%
