Traffic
📊Monthly Traffic
133264
visitors
⏱️Avg Visit Duration
74.97
seconds
↗️Bounce Rate
36.77%
of visits
📄PagesPerVisite
2.4
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Dawn
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Treat Me Like A Star
Reviews
⭐Trustpilot score
3.2
26
reviews
👀 Cusmer Reviews
Fast shipping with free weekend delivery, Reliable product effectiveness for acne treatment, Beautiful and aesthetically pleasing packaging
Poor customer service with slow response times, Subscription billing issues despite cancellations, Product effectiveness varies and doesn't work for all skin types
CSR
Rainbow Star Initiative
100% of net proceeds from Rainbow Star sales donated to LGBTQ+ and Black Lives Matter organizations including Hetrick-Martin Institute, Black-Led Movement Fund, Black Thrive, and Black Women in Motion. Raised $192,288 to date with ongoing commitment to 'now and forever' donations. Also provided relief for Eaton Canyon fires through LA community support programs.
P.I.A
📍Positioning
Gen Z-focused affordable skincare that makes acne treatment fun and empowering through playful star-shaped patches and inclusive brand messaging
🔍 Insight
Starface owns the 'acne-positive' psychological territory by transforming a universal insecurity into a self-expression vehicle. Their 3.2 TrustPilot score paradoxically builds trust among Gen Z who value authenticity over perfection, while their 60% Gen Z customer base demonstrates they've successfully repositioned skincare as fashion - creating a moat where competitors remain stuck in 'flaw-hiding' messaging.
🚀 Action
- 🎯 Reframe Your Product Category: Map your product's functional benefits to emotional self-expression → Perfect for: Commoditized products with low differentiation → Quick Win: Identify 3 ways your product helps customers express identity vs just solve problems
- 🧠 Embrace Imperfect Authenticity: Share real customer stories and 'unpolished' content that shows product limitations → Perfect for: Brands with mixed reviews or functional limitations → Quick Win: Create a 'real results' campaign featuring customers with honest feedback
- 📝 Collaborate Beyond Your Category: Partner with cultural moments and unexpected brands to create buzzworthy limited editions → Perfect for: Brands looking to break out of echo chambers → Quick Win: Identify 3 non-competing brands with overlapping audiences for cross-promotion
Overview
📊Monthly Traffic
133264
visitors
⏱️Avg Visit Duration
74.97
seconds
↗️Bounce Rate
36.77%
of visits
📄PagesPerVisite
2.4
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Dawn
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Treat Me Like A Star
Reviews
⭐Trustpilot score
3.2
Based on
26
reviews
👀 Cusmer Reviews
Fast shipping with free weekend delivery, Reliable product effectiveness for acne treatment, Beautiful and aesthetically pleasing packaging
Poor customer service with slow response times, Subscription billing issues despite cancellations, Product effectiveness varies and doesn't work for all skin types
CSR
Rainbow Star Initiative
100% of net proceeds from Rainbow Star sales donated to LGBTQ+ and Black Lives Matter organizations including Hetrick-Martin Institute, Black-Led Movement Fund, Black Thrive, and Black Women in Motion. Raised $192,288 to date with ongoing commitment to 'now and forever' donations. Also provided relief for Eaton Canyon fires through LA community support programs.
📍Positioning
Gen Z-focused affordable skincare that makes acne treatment fun and empowering through playful star-shaped patches and inclusive brand messaging
🔍 Insight
Starface owns the 'acne-positive' psychological territory by transforming a universal insecurity into a self-expression vehicle. Their 3.2 TrustPilot score paradoxically builds trust among Gen Z who value authenticity over perfection, while their 60% Gen Z customer base demonstrates they've successfully repositioned skincare as fashion - creating a moat where competitors remain stuck in 'flaw-hiding' messaging.
🚀 Action
- 🎯 Reframe Your Product Category: Map your product's functional benefits to emotional self-expression → Perfect for: Commoditized products with low differentiation → Quick Win: Identify 3 ways your product helps customers express identity vs just solve problems
- 🧠 Embrace Imperfect Authenticity: Share real customer stories and 'unpolished' content that shows product limitations → Perfect for: Brands with mixed reviews or functional limitations → Quick Win: Create a 'real results' campaign featuring customers with honest feedback
- 📝 Collaborate Beyond Your Category: Partner with cultural moments and unexpected brands to create buzzworthy limited editions → Perfect for: Brands looking to break out of echo chambers → Quick Win: Identify 3 non-competing brands with overlapping audiences for cross-promotion
