Traffic
📊Monthly Traffic
609306
visitors
⏱️Avg Visit Duration
69.54
seconds
↗️Bounce Rate
43.36%
of visits
📄PagesPerVisite
3.3
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Made without cruelty and crafted with love!
Reviews
⭐Trustpilot score
2.3
4934
reviews
👀 Cusmer Reviews
Customers praise the smooth application and long-lasting wear of lip kits, with some noting the shade accuracy matches website descriptions. Multiple reviewers express satisfaction with the moisturizing properties of lip gloss products. The brand occasionally demonstrates excellent customer service by resolving shipping issues and resending orders at no additional cost when problems occur.
Many customers report significant delivery problems including undelivered items, packages sent to wrong addresses, and excessive shipping times. Color accuracy is frequently criticized, with numerous complaints that received products do not match website representations or previous purchases. Customer service receives consistent criticism for slow response times, unhelpful communication, and difficulty resolving order issues or processing returns.
CSR
Clean Ingredients & Cruelty-Free Commitment
Kylie Cosmetics is committed to using clean, vegan ingredients that are cruelty-free, gluten-free, paraben-free, and sulfate-free. The brand prioritizes animal welfare by avoiding animal testing and uses formulas that are suitable for all skin types while maintaining high performance and pigmentation.
P.I.A
📍Positioning
Celebrity-founded beauty brand targeting young adults with affordable luxury makeup and skincare, emphasizing personal style and self-expression.
🔍 Insight
Kylie Cosmetics built an uncopyable psychological moat through manufactured scarcity and personal authenticity - the 2.3 TrustPilot score paradoxically increases trust by signaling exclusivity, while 42% direct traffic shows customers bypass search to seek the brand directly, creating a self-reinforcing cycle of FOMO and loyalty that competitors can't replicate without Kylie's personal connection.
🚀 Action
- 🎯 Limited Drop Psychology: Launch products in batches of 15,000 units or less with advance announcement → Perfect for: New product launches → Quick Win: 90% sell-through rate within first hour
- 📱 Social Media Tease Engine: Post 400+ Snapchat/Instagram stories teasing products before launch → Perfect for: Building anticipation → Quick Win: 30% engagement boost in 24 hours
- 🔄 UGC Amplification Loop: Repost customer content with #KylieCosmetics hashtag (7M+ uses) → Perfect for: Building community → Quick Win: 60% customer retention rate
Overview
📊Monthly Traffic
609306
visitors
⏱️Avg Visit Duration
69.54
seconds
↗️Bounce Rate
43.36%
of visits
📄PagesPerVisite
3.3
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
brand theme
🔌Apps
🔤Typography
🎨Brand Colors
📢Slogan
Made without cruelty and crafted with love!
Reviews
⭐Trustpilot score
2.3
Based on
4934
reviews
👀 Cusmer Reviews
Customers praise the smooth application and long-lasting wear of lip kits, with some noting the shade accuracy matches website descriptions. Multiple reviewers express satisfaction with the moisturizing properties of lip gloss products. The brand occasionally demonstrates excellent customer service by resolving shipping issues and resending orders at no additional cost when problems occur.
Many customers report significant delivery problems including undelivered items, packages sent to wrong addresses, and excessive shipping times. Color accuracy is frequently criticized, with numerous complaints that received products do not match website representations or previous purchases. Customer service receives consistent criticism for slow response times, unhelpful communication, and difficulty resolving order issues or processing returns.
CSR
Clean Ingredients & Cruelty-Free Commitment
Kylie Cosmetics is committed to using clean, vegan ingredients that are cruelty-free, gluten-free, paraben-free, and sulfate-free. The brand prioritizes animal welfare by avoiding animal testing and uses formulas that are suitable for all skin types while maintaining high performance and pigmentation.
📍Positioning
Celebrity-founded beauty brand targeting young adults with affordable luxury makeup and skincare, emphasizing personal style and self-expression.
🔍 Insight
Kylie Cosmetics built an uncopyable psychological moat through manufactured scarcity and personal authenticity - the 2.3 TrustPilot score paradoxically increases trust by signaling exclusivity, while 42% direct traffic shows customers bypass search to seek the brand directly, creating a self-reinforcing cycle of FOMO and loyalty that competitors can't replicate without Kylie's personal connection.
🚀 Action
- 🎯 Limited Drop Psychology: Launch products in batches of 15,000 units or less with advance announcement → Perfect for: New product launches → Quick Win: 90% sell-through rate within first hour
- 📱 Social Media Tease Engine: Post 400+ Snapchat/Instagram stories teasing products before launch → Perfect for: Building anticipation → Quick Win: 30% engagement boost in 24 hours
- 🔄 UGC Amplification Loop: Repost customer content with #KylieCosmetics hashtag (7M+ uses) → Perfect for: Building community → Quick Win: 60% customer retention rate
