Clue Perfumery

An independent perfumery founded in 2023 by childhood friends Laura Oberwetter and Caleb Vanden Boom, crafting fragrances that balance surreal vignettes with familiar appeal through unexpected sensory experiences.
FOUNDED
2022
HEADQUATER
US

Traffic

Clue Perfumery traffic data and performance stats

📊Monthly Traffic
20355
visitors
⏱️Avg Visit Duration
24.6
seconds
↗️Bounce Rate
55.25%
of visits
📄PagesPerVisite
1.8
pages

Tech

Clue Perfumery's theme and app stack breakdown

☁️Platform

 app icon

Identity

What fonts, colors and logo does Clue Perfumery use?

Clue Perfumery Brand Logo
🔤Typography
Aa
Signifier
🎨Brand Colors
#F5F5F0
#000000
📢Slogan
A new perfumery finding delight in unexpected sources.

Reviews

Clue Perfumery customer insights and market gaps

⭐Trustpilot score
Not available
reviews
👀 Cusmer Reviews
Not available
Not available

CSR

Clue Perfumery social responsibility initiatives

Safety and Sustainability Commitments
IFRA-compliant fragrances ensuring safety standards, vegan-friendly formulations (except one product), no animal testing, and international partnerships for broader accessibility.

P.I.A

Clue Perfumery growth secrets and strategy takeaways

📍Positioning

Targeting fragrance enthusiasts who appreciate artistry and storytelling, with premium positioning at $140 for 30mL fragrances.

🔍 Insight

Clue Perfumery's moat lies in its ability to blend surreal storytelling with familiar sensory experiences, creating an emotional connection that competitors can't replicate. With 46.47% direct traffic, customers actively seek the brand, reinforcing trust through its vegan-friendly and safety-first positioning.

🚀  Action

  • 🎯 Leverage Storytelling: Craft a narrative around your product → Perfect for: Brands with unique origins → Quick Win: Increased emotional engagement and customer loyalty.
  • 🧠 Focus on US Market: Tailor marketing to US audiences → Perfect for: Brands with high US traffic → Quick Win: Higher conversion rates from targeted messaging.
  • 📝 Highlight Vegan-Friendly: Promote sustainability → Perfect for: Eco-conscious brands → Quick Win: Attract a niche, loyal customer base.

Overview

📊Monthly Traffic
20355
visitors
⏱️Avg Visit Duration
24.6
seconds
↗️Bounce Rate
55.25%
of visits
📄PagesPerVisite
1.8
pages

Metrics

Clue Perfumery Brand Logo
🔤Typography
Aa
Signifier
🎨Brand Colors
#F5F5F0
#000000
📢Slogan
A new perfumery finding delight in unexpected sources.

Reviews

⭐Trustpilot score
Based on
Not available
reviews
👀 Cusmer Reviews
Not available
Not available

CSR

Safety and Sustainability Commitments
IFRA-compliant fragrances ensuring safety standards, vegan-friendly formulations (except one product), no animal testing, and international partnerships for broader accessibility.

📍Positioning

Targeting fragrance enthusiasts who appreciate artistry and storytelling, with premium positioning at $140 for 30mL fragrances.

🔍 Insight

Clue Perfumery's moat lies in its ability to blend surreal storytelling with familiar sensory experiences, creating an emotional connection that competitors can't replicate. With 46.47% direct traffic, customers actively seek the brand, reinforcing trust through its vegan-friendly and safety-first positioning.

🚀  Action

  • 🎯 Leverage Storytelling: Craft a narrative around your product → Perfect for: Brands with unique origins → Quick Win: Increased emotional engagement and customer loyalty.
  • 🧠 Focus on US Market: Tailor marketing to US audiences → Perfect for: Brands with high US traffic → Quick Win: Higher conversion rates from targeted messaging.
  • 📝 Highlight Vegan-Friendly: Promote sustainability → Perfect for: Eco-conscious brands → Quick Win: Attract a niche, loyal customer base.