| Selofy

Traffic

Radford traffic data and performance stats

📊Monthly Traffic

2461

visitors

⏱️Avg Visit Duration

13.06

seconds

↗️Bounce Rate

34.85%

of visits

📄PagesPerVisite

1.4

pages

Tech

Radford's Shopify theme and app stack breakdown

Identity

What fonts, colors and logo does Radford use?

🔤Typography

Assistant

🎨Brand Colors

#d19654

#482b1d

📢Slogan

Attention Only Paid to Product

Reviews

Radford customer insights and market gaps

⭐Trustpilot score

reviews

👀 Cusmer Reviews

CSR

Radford social responsibility initiatives

Clean Ingredient Focus & Transparency

Radford uses clinically-backed, clean ingredients in their formulations and maintains complete transparency about product efficacy. Their multi-use approach reduces product waste and simplifies routines, making skincare more accessible and environmentally conscious.

P.I.A

Radford growth secrets and strategy takeaways

📍Positioning

Mid-tier skincare for consumers seeking effective, no-fuss formulas that deliver visible results without complexity.

🔍 Insight

Radford builds trust through radical transparency - their 'no fluff, no bullshit' positioning creates a psychological safety net for overwhelmed consumers. With 83.77% Canadian traffic and a 34.85% bounce rate (well below industry average), customers stay because the brand reduces decision paralysis while delivering clinically-proven results that justify their mid-tier pricing.

🚀 Action

🎯 Transparency First: Create a "Science Simplified" content series explaining 1 key ingredient per week → Perfect for: Brands struggling with customer trust → Quick Win: Increase engagement by 25% through educational content
🧠 Multi-Use Revolution: Audit product line and identify 2 products that can serve 3+ purposes each → Perfect for: Brands with complex product catalogs → Quick Win: Reduce customer confusion and increase average order value by 15%
📝 Anti-Complexity Campaign: Launch a "Less is More" challenge encouraging customers to share their 3-product routines → Perfect for: Brands targeting overwhelmed consumers → Quick Win: Generate user-generated content and establish thought leadership in skinimalism trend