Traffic
📊Monthly Traffic
2248
visitors
⏱️Avg Visit Duration
102.92
seconds
↗️Bounce Rate
43.55%
of visits
📄PagesPerVisite
2.0
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Sense
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
We keep it clean so you can get dirty
Reviews
⭐Trustpilot score
reviews
👀 Cusmer Reviews
CSR
Sexual Wellness Advocacy & Clean Products
Creates safe, sex-positive spaces for sexual wellness education and product access. Uses clean, plant-powered ingredients with adaptogens that cater to sexual organ rhythms. Advocates for open conversations about sexual health and challenges censorship around sexual wellness topics.
P.I.A
📍Positioning
Plant-based sexual wellness products for all bodies at mid-tier pricing ($24-$78), emphasizing clean ingredients and sex-positive inclusivity.
🔍 Insight
Personal Fav built trust through transparency in a category where customers fear judgment. Their 45.78% direct traffic shows customers seek them out specifically, while their women-founded story creates emotional connection that reduces purchase anxiety. The plant-powered positioning serves as a psychological safety net, making intimate wellness feel approachable rather than taboo.
🚀 Action
- 🎯 Stigma-Proof Content Strategy: Create educational blog content addressing category taboos directly → Perfect for: restricted advertising categories → Quick Win: Build organic search traffic (30.21% of their traffic) while avoiding platform bans
- 🧠 Founder-Led Trust Building: Share personal stories and behind-the-scenes content highlighting your mission → Perfect for: categories requiring high customer trust → Quick Win: Increase direct traffic (45.78%) by creating emotional connection beyond product features
- 📝 Retail Partnership Accelerator: Target Goop, Thrive Market, and Erewhon-type retailers mentioned in their strategy → Perfect for: brands facing advertising restrictions → Quick Win: Bypass platform limitations by leveraging retailer audiences and credibility
Overview
📊Monthly Traffic
2248
visitors
⏱️Avg Visit Duration
102.92
seconds
↗️Bounce Rate
43.55%
of visits
📄PagesPerVisite
2.0
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
We keep it clean so you can get dirty
Reviews
⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews
CSR
Sexual Wellness Advocacy & Clean Products
Creates safe, sex-positive spaces for sexual wellness education and product access. Uses clean, plant-powered ingredients with adaptogens that cater to sexual organ rhythms. Advocates for open conversations about sexual health and challenges censorship around sexual wellness topics.
📍Positioning
Plant-based sexual wellness products for all bodies at mid-tier pricing ($24-$78), emphasizing clean ingredients and sex-positive inclusivity.
🔍 Insight
Personal Fav built trust through transparency in a category where customers fear judgment. Their 45.78% direct traffic shows customers seek them out specifically, while their women-founded story creates emotional connection that reduces purchase anxiety. The plant-powered positioning serves as a psychological safety net, making intimate wellness feel approachable rather than taboo.
🚀 Action
- 🎯 Stigma-Proof Content Strategy: Create educational blog content addressing category taboos directly → Perfect for: restricted advertising categories → Quick Win: Build organic search traffic (30.21% of their traffic) while avoiding platform bans
- 🧠 Founder-Led Trust Building: Share personal stories and behind-the-scenes content highlighting your mission → Perfect for: categories requiring high customer trust → Quick Win: Increase direct traffic (45.78%) by creating emotional connection beyond product features
- 📝 Retail Partnership Accelerator: Target Goop, Thrive Market, and Erewhon-type retailers mentioned in their strategy → Perfect for: brands facing advertising restrictions → Quick Win: Bypass platform limitations by leveraging retailer audiences and credibility
