Traffic
📊Monthly Traffic
8896
visitors
⏱️Avg Visit Duration
6.72
seconds
↗️Bounce Rate
65.98%
of visits
📄PagesPerVisite
1.2
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Custom
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Nature is Medicine™
Reviews
⭐Trustpilot score
2.2
61
reviews
👀 Cusmer Reviews
Customers report positive results from adaptogen products, with some experiencing noticeable health improvements after consistent use. Multiple users praise specific products like 'Take the edge off' and 'Wine Down' for their effectiveness in managing stress and promoting relaxation. Product quality and shipping reliability are consistently mentioned as positive aspects by satisfied customers.
Poor customer service regarding subscription management, with reports of orders being shipped despite cancellations and double charges. Products frequently fail to deliver promised results, with customers reporting no noticeable effects despite following usage instructions. Delivery tracking is unreliable, with tracking numbers becoming invalid and customer support being unresponsive to inquiries.
CSR
Sustainable Herbal Wellness
Committed to sustainability with USDA Organic ingredients, Fair Trade sourcing, third-party testing, and sustainable packaging. Emphasizes non-GMO, plant-based, gluten-free, and vegan formulations while supporting traditional herbal practices that respect both people and planet.
P.I.A
📍Positioning
Premium herbal wellness for health-conscious consumers seeking science-backed natural alternatives to modern health concerns.
🔍 Insight
Apothékary's competitive moat lies in its blend of ancient herbal traditions and modern science, creating trust through transparency and clinical validation. Despite a low TrustPilot score (2.2), detailed positive reviews highlight real health improvements, reinforcing credibility. Direct traffic dominance (56.62%) indicates strong brand recall.
🚀 Action
- 🎯 Leverage Testimonials: Highlight authentic customer reviews on product effectiveness, especially adaptogen results, to build trust → Perfect for: Improving conversion rates → Quick Win: Increased sales from trust signals.
- 🧠 Optimize Subscription Model: Address cancellation issues with transparent policies and proactive customer service → Perfect for: Reducing churn → Quick Win: Improved customer retention.
- 📝 Enhance Organic Reach: Focus on SEO and content marketing to boost organic search traffic (currently 20.44%) → Perfect for: Cost-effective customer acquisition → Quick Win: Higher visibility and engagement.
Overview
📊Monthly Traffic
8896
visitors
⏱️Avg Visit Duration
6.72
seconds
↗️Bounce Rate
65.98%
of visits
📄PagesPerVisite
1.2
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Nature is Medicine™
Reviews
⭐Trustpilot score
2.2
Based on
61
reviews
👀 Cusmer Reviews
Customers report positive results from adaptogen products, with some experiencing noticeable health improvements after consistent use. Multiple users praise specific products like 'Take the edge off' and 'Wine Down' for their effectiveness in managing stress and promoting relaxation. Product quality and shipping reliability are consistently mentioned as positive aspects by satisfied customers.
Poor customer service regarding subscription management, with reports of orders being shipped despite cancellations and double charges. Products frequently fail to deliver promised results, with customers reporting no noticeable effects despite following usage instructions. Delivery tracking is unreliable, with tracking numbers becoming invalid and customer support being unresponsive to inquiries.
CSR
Sustainable Herbal Wellness
Committed to sustainability with USDA Organic ingredients, Fair Trade sourcing, third-party testing, and sustainable packaging. Emphasizes non-GMO, plant-based, gluten-free, and vegan formulations while supporting traditional herbal practices that respect both people and planet.
📍Positioning
Premium herbal wellness for health-conscious consumers seeking science-backed natural alternatives to modern health concerns.
🔍 Insight
Apothékary's competitive moat lies in its blend of ancient herbal traditions and modern science, creating trust through transparency and clinical validation. Despite a low TrustPilot score (2.2), detailed positive reviews highlight real health improvements, reinforcing credibility. Direct traffic dominance (56.62%) indicates strong brand recall.
🚀 Action
- 🎯 Leverage Testimonials: Highlight authentic customer reviews on product effectiveness, especially adaptogen results, to build trust → Perfect for: Improving conversion rates → Quick Win: Increased sales from trust signals.
- 🧠 Optimize Subscription Model: Address cancellation issues with transparent policies and proactive customer service → Perfect for: Reducing churn → Quick Win: Improved customer retention.
- 📝 Enhance Organic Reach: Focus on SEO and content marketing to boost organic search traffic (currently 20.44%) → Perfect for: Cost-effective customer acquisition → Quick Win: Higher visibility and engagement.
