Traffic
📊Monthly Traffic
208531
visitors
⏱️Avg Visit Duration
100.49
seconds
↗️Bounce Rate
40.31%
of visits
📄PagesPerVisite
3.4
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Feel like a woman, wear a dress
Reviews
⭐Trustpilot score
2.1
28
reviews
👀 Cusmer Reviews
Fast delivery and high quality product; Excellent customer service and fast delivery; Quick shipping and accurate product description
Poor handling of lost packages and no refunds; Terrible customer service and slow refund processing; Refusal to process returns and refund issues
CSR
The DVF Awards
Founded in 2010 to recognize and support extraordinary women dedicated to improving the lives of other women. Provides grants to honorees' non-profit organizations across global issues including climate change, gender equality, and human trafficking. Honorees celebrated annually with awards ceremony.
P.I.A
📍Positioning
Luxury fashion for empowered women seeking iconic silhouettes and premium quality with strong women's advocacy.
🔍 Insight
DVF's psychological moat lies in transforming functional clothing into symbolic empowerment. The 58.4% direct traffic indicates customers know exactly what they want - the iconic wrap dress that represents confidence and sophistication. Despite a low TrustPilot score (2.1), positive reviews repeatedly mention 'high quality product' and 'excellent customer service,' showing customers value the emotional experience over transaction perfection. The brand owns the mental territory of 'made me feel confident' that competitors cannot easily replicate.
🚀 Action
- 🎯 Heritage Storytelling: Create content around your brand's origin story and founder philosophy → Perfect for: Building emotional connection with luxury audiences → Quick Win: Increase direct traffic by 15-20%
- 🧠 Empowerment Positioning: Align products with social causes that resonate with your core demographic → Perfect for: Differentiating in crowded luxury markets → Quick Win: Boost social media engagement 25%+
- 📝 Quality-Centric Reviews: Highlight specific quality mentions from reviews in marketing → Perfect for: Overcoming lower overall review scores → Quick Win: Improve conversion rates by focusing on product excellence
Overview
📊Monthly Traffic
208531
visitors
⏱️Avg Visit Duration
100.49
seconds
↗️Bounce Rate
40.31%
of visits
📄PagesPerVisite
3.4
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Broadcast
brand theme
🔌Apps
No items found.
🔤Typography
🎨Brand Colors
📢Slogan
Feel like a woman, wear a dress
Reviews
⭐Trustpilot score
2.1
Based on
28
reviews
👀 Cusmer Reviews
Fast delivery and high quality product; Excellent customer service and fast delivery; Quick shipping and accurate product description
Poor handling of lost packages and no refunds; Terrible customer service and slow refund processing; Refusal to process returns and refund issues
CSR
The DVF Awards
Founded in 2010 to recognize and support extraordinary women dedicated to improving the lives of other women. Provides grants to honorees' non-profit organizations across global issues including climate change, gender equality, and human trafficking. Honorees celebrated annually with awards ceremony.
📍Positioning
Luxury fashion for empowered women seeking iconic silhouettes and premium quality with strong women's advocacy.
🔍 Insight
DVF's psychological moat lies in transforming functional clothing into symbolic empowerment. The 58.4% direct traffic indicates customers know exactly what they want - the iconic wrap dress that represents confidence and sophistication. Despite a low TrustPilot score (2.1), positive reviews repeatedly mention 'high quality product' and 'excellent customer service,' showing customers value the emotional experience over transaction perfection. The brand owns the mental territory of 'made me feel confident' that competitors cannot easily replicate.
🚀 Action
- 🎯 Heritage Storytelling: Create content around your brand's origin story and founder philosophy → Perfect for: Building emotional connection with luxury audiences → Quick Win: Increase direct traffic by 15-20%
- 🧠 Empowerment Positioning: Align products with social causes that resonate with your core demographic → Perfect for: Differentiating in crowded luxury markets → Quick Win: Boost social media engagement 25%+
- 📝 Quality-Centric Reviews: Highlight specific quality mentions from reviews in marketing → Perfect for: Overcoming lower overall review scores → Quick Win: Improve conversion rates by focusing on product excellence
