Traffic
📊Monthly Traffic
253657
visitors
⏱️Avg Visit Duration
94.29
seconds
↗️Bounce Rate
36.88%
of visits
📄PagesPerVisite
5.1
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
you're always on
Reviews
⭐Trustpilot score
4.2
388
reviews
👀 Cusmer Reviews
High quality and durable clothing that holds up well after washing, Wide range of items and sizes available, Excellent customer service that is helpful, responsive, and provides a human touch
Order complications and delays in receiving refunds, Inconsistencies in product quality and sizing, Poor customer service experience for some customers - unresponsive and unhelpful
CSR
Military & First Responder Support
Offers dedicated discount programs for military personnel and first responders, demonstrating commitment to community heroes and public service professionals.
P.I.A
📍Positioning
Performance apparel for ambitious professionals seeking versatile, elevated style that moves from boardroom to gym with confidence.
🔍 Insight
Cuts owns the 'ambitious professional' identity through their Friday Projects NFT program, creating a psychological moat where customers become part of an exclusive community. Their 3.0-3.5% conversion rate reveals a customer base that doesn't just buy products - they invest in the brand's vision, with VIP customers getting guaranteed access to limited drops. The brand's direct traffic at 60.86% shows customers seek them out specifically for this community experience, not just apparel.
🚀 Action
- 🎯 **Weekend Test Program**: Launch one limited edition product every Friday at 9:27 AM → _Perfect for_: Building anticipation and community → **Quick Win**: Create urgency and collect customer data on trending products
- 🧠 **VIP Tier System**: Segment customers by purchase history (>$1000 VIP, $500+ regular) → _Perfect for_: Increasing LTV and reducing CAC → **Quick Win**: Identify your most valuable customers for personalized outreach
- 📝 **Inventory Planning Matrix**: Create spreadsheet tracking weeks of supply by product category and size → _Perfect for_: Avoiding overstock and cash flow issues → **Quick Win**: Reduce liquidation costs by 30% through better forecasting
- 🧠 **VIP Tier System**: Segment customers by purchase history (>$1000 VIP, $500+ regular) → _Perfect for_: Increasing LTV and reducing CAC → **Quick Win**: Identify your most valuable customers for personalized outreach
- 📝 **Inventory Planning Matrix**: Create spreadsheet tracking weeks of supply by product category and size → _Perfect for_: Avoiding overstock and cash flow issues → **Quick Win**: Reduce liquidation costs by 30% through better forecasting
Overview
📊Monthly Traffic
253657
visitors
⏱️Avg Visit Duration
94.29
seconds
↗️Bounce Rate
36.88%
of visits
📄PagesPerVisite
5.1
pages
Metrics
☁️Platform
Shopify
brand platform
🔌Apps
🔤Typography
🎨Brand Colors
📢Slogan
you're always on
Reviews
⭐Trustpilot score
4.2
Based on
388
reviews
👀 Cusmer Reviews
High quality and durable clothing that holds up well after washing, Wide range of items and sizes available, Excellent customer service that is helpful, responsive, and provides a human touch
Order complications and delays in receiving refunds, Inconsistencies in product quality and sizing, Poor customer service experience for some customers - unresponsive and unhelpful
CSR
Military & First Responder Support
Offers dedicated discount programs for military personnel and first responders, demonstrating commitment to community heroes and public service professionals.
📍Positioning
Performance apparel for ambitious professionals seeking versatile, elevated style that moves from boardroom to gym with confidence.
🔍 Insight
Cuts owns the 'ambitious professional' identity through their Friday Projects NFT program, creating a psychological moat where customers become part of an exclusive community. Their 3.0-3.5% conversion rate reveals a customer base that doesn't just buy products - they invest in the brand's vision, with VIP customers getting guaranteed access to limited drops. The brand's direct traffic at 60.86% shows customers seek them out specifically for this community experience, not just apparel.
🚀 Action
- 🎯 **Weekend Test Program**: Launch one limited edition product every Friday at 9:27 AM → _Perfect for_: Building anticipation and community → **Quick Win**: Create urgency and collect customer data on trending products
- 🧠 **VIP Tier System**: Segment customers by purchase history (>$1000 VIP, $500+ regular) → _Perfect for_: Increasing LTV and reducing CAC → **Quick Win**: Identify your most valuable customers for personalized outreach
- 📝 **Inventory Planning Matrix**: Create spreadsheet tracking weeks of supply by product category and size → _Perfect for_: Avoiding overstock and cash flow issues → **Quick Win**: Reduce liquidation costs by 30% through better forecasting
- 🧠 **VIP Tier System**: Segment customers by purchase history (>$1000 VIP, $500+ regular) → _Perfect for_: Increasing LTV and reducing CAC → **Quick Win**: Identify your most valuable customers for personalized outreach
- 📝 **Inventory Planning Matrix**: Create spreadsheet tracking weeks of supply by product category and size → _Perfect for_: Avoiding overstock and cash flow issues → **Quick Win**: Reduce liquidation costs by 30% through better forecasting
