| Selofy

Traffic

Thesus traffic data and performance stats

📊Monthly Traffic

2066

visitors

⏱️Avg Visit Duration

68.6

seconds

↗️Bounce Rate

35.76%

of visits

📄PagesPerVisite

4.1

pages

Tech

Thesus's Shopify theme and app stack breakdown

Identity

What fonts, colors and logo does Thesus use?

🔤Typography

Neue Plak

🎨Brand Colors

#113026

#b77464

📢Slogan

#BeOutside

Reviews

Thesus customer insights and market gaps

⭐Trustpilot score

3.0

reviews

👀 Cusmer Reviews

Import fees issue: Total scam claiming all shipping and duties included but had to pay extra �112 for import. Customer service failure: Nearly a week with no reply despite reaching out via Instagram. Return process problems: Website would not generate return label directing to unresponsive customer support.

CSR

Thesus social responsibility initiatives

Comprehensive Sustainability & Social Impact

Thesus demonstrates extensive commitment through climate positive operations, 100% living wages for staff and manufacturers, transparent materials disclosure, waste diversion (1-2kg per pair), CO2 reduction (20kg per pair), water conservation (10L per pair), alignment with UN Sustainable Development Goals, and ethical production in Portugal with HDI 0.864. They focus on planetary boundaries, community wellbeing, and nature-based solutions throughout their value chain.

P.I.A

Thesus growth secrets and strategy takeaways

📍Positioning

Premium sustainable footwear for eco-conscious consumers seeking versatile, high-performance outdoor shoes with environmental and social integrity.

🔍 Insight

Thesus builds an uncopyable moat through radical transparency and open-source collaboration that creates deep customer trust. While competitors hoard IP, Thesus's decision to open-source their $3M Weekend Boot design paradoxically strengthens their brand authenticity - customers aren't just buying footwear, they're buying into a movement that prioritizes planetary wellbeing over profit. This creates psychological loyalty that transcends product features, as evidenced by their 45.38% direct traffic despite operational challenges.

🚀 Action

🎯 Launch Open-Source Initiative: Document and share one key process or design that benefits your industry → Perfect for: Brands struggling to differentiate in crowded markets → Quick Win: Instant thought leadership positioning and media coverage
🧠 Transform Customer Service into Community: Create a transparent support portal showing real-time response times and resolution rates → Perfect for: Brands with TrustPilot scores under 4.0 → Quick Win: Build trust through operational transparency that converts skeptics into advocates
📝 Implement 'Impact Receipts': Add specific environmental impact metrics (CO2 saved, water conserved) to every order confirmation → Perfect for: Sustainable brands struggling to communicate tangible value → Quick Win: Increase customer lifetime value by making impact feel personal and measurable