Enables customers to create wishlists in one-click without login, turning window shoppers into loyal customers with fast, reliable wishlist functionality.
Smart Wishlist is one of the best free wishlist apps for Shopify in 2025 because it allows customers to create wishlists without registration, reducing cart abandonment by 30%. It offers social sharing capabilities, detailed analytics, and customizable appearance. The 60-day free trial lets you test all features before committing to the $4.99/month plan.
For free alternatives to Smart Wishlist, consider Swym Wishlist Plus (4.8/5 stars, 1,404 reviews) which offers a free plan and full-featured wishlist functionality. Wishlist Hero (4.7/5 stars, 365 reviews) also provides a free plan with customizable wishlists and email reminders. XB Wishlist (5.0/5 stars, 27 reviews) offers free wishlist functionality with personalized features and is built for Shopify's highest standards.
To add the Smart Wishlist button to product pages, go to Online Store => Themes => Edit HTML/CSS, open product.liquid file, and add the snippet `<div id='smartwishlist' data-product='{{ product.id }}' data-variant='{{ product.variants.first.id }}'></div>` near the Add to Cart button. Customize colors and appearance in Apps => Smart Wishlist => Configure Appearance => Product Page.
If the wishlist button isn't showing on collection pages, ensure you've added the correct code to your collection template files. The button should appear next to each product item. Check for theme conflicts, clear browser cache, and verify the button placement. If issues persist, contact support for theme-specific troubleshooting.
To enable user account integration, contact Smart Wishlist support to enable this beta feature at no extra cost. Once enabled, users can log in to access and modify their wishlist from any device. This feature is optional and available for all stores upon request through the support portal.
