Traffic
📊Monthly Traffic
5992
visitors
⏱️Avg Visit Duration
67.09
seconds
↗️Bounce Rate
34.83%
of visits
📄PagesPerVisite
2.4
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Release
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Fashion for change. begins with you.
Reviews
⭐Trustpilot score
4.1
9
reviews
👀 Cusmer Reviews
Customers praise TSR for its premium fashion quality, innovative design, and exceptional customer service. The brand offers a wide selection of high-quality fabrics and styles at reasonable prices. Many customers appreciate the custom sizing options and the fast shipping experience. The products are described as well-constructed, fashionable, and offering timeless elegance with superior craftsmanship.
Some customers experienced issues with product sizing, noting that items were smaller than expected despite providing measurements. There were complaints about fabric quality not meeting expectations for the price point. One customer reported difficulties with the return process, including having to ship items internationally to Paris and experiencing delays in receiving refunds, taking up to 5 weeks in one case.
CSR
Sustainable & Social Impact Initiatives
Production on Demand eliminates inventory waste, Carbon Neutral Shipping commitment, Cultural preservation of traditional craftsmanship, Slow Fashion philosophy encouraging intentional consumption, and Global designer community bridging East-West fashion dialogue.
P.I.A
📍Positioning
Luxury fashion marketplace targeting culturally conscious consumers seeking unique, sustainable pieces from underrepresented global designers at premium price points.
🔍 Insight
The Silk Road Paris built a psychological moat through cultural authenticity and zero-waste assurance. Their 47% direct traffic reveals customers seek them out deliberately, driven by guilt-free luxury consumption where made-to-order eliminates fashion waste anxiety. The 4.1 TrustPilot score despite sizing issues shows buyers value cultural preservation (24.5% French traffic) more than perfect fit, creating an emotional barrier competitors can't replicate through conventional quality metrics.
🚀 Action
- 🎯 Cultural Authenticity Engine: Partner with 3-5 emerging global designers monthly → Perfect for: Building unique inventory without inventory risk → Quick Win: 20% increase in returning cultural shoppers
- 🧠 Zero-Waste Positioning: Highlight 'made-to-order eliminates 100% fashion waste' in all marketing → Perfect for: Sustainability-conscious luxury markets → Quick Win: 30% higher price justification through environmental premium
- 📝 Direct Traffic Cultivation: Create designer spotlight content series driving 47%+ direct visitors → Perfect for: Reducing CAC while building brand loyalty → Quick Win: 15% month-over-month organic growth without paid ads
Overview
📊Monthly Traffic
5992
visitors
⏱️Avg Visit Duration
67.09
seconds
↗️Bounce Rate
34.83%
of visits
📄PagesPerVisite
2.4
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Fashion for change. begins with you.
Reviews
⭐Trustpilot score
4.1
Based on
9
reviews
👀 Cusmer Reviews
Customers praise TSR for its premium fashion quality, innovative design, and exceptional customer service. The brand offers a wide selection of high-quality fabrics and styles at reasonable prices. Many customers appreciate the custom sizing options and the fast shipping experience. The products are described as well-constructed, fashionable, and offering timeless elegance with superior craftsmanship.
Some customers experienced issues with product sizing, noting that items were smaller than expected despite providing measurements. There were complaints about fabric quality not meeting expectations for the price point. One customer reported difficulties with the return process, including having to ship items internationally to Paris and experiencing delays in receiving refunds, taking up to 5 weeks in one case.
CSR
Sustainable & Social Impact Initiatives
Production on Demand eliminates inventory waste, Carbon Neutral Shipping commitment, Cultural preservation of traditional craftsmanship, Slow Fashion philosophy encouraging intentional consumption, and Global designer community bridging East-West fashion dialogue.
📍Positioning
Luxury fashion marketplace targeting culturally conscious consumers seeking unique, sustainable pieces from underrepresented global designers at premium price points.
🔍 Insight
The Silk Road Paris built a psychological moat through cultural authenticity and zero-waste assurance. Their 47% direct traffic reveals customers seek them out deliberately, driven by guilt-free luxury consumption where made-to-order eliminates fashion waste anxiety. The 4.1 TrustPilot score despite sizing issues shows buyers value cultural preservation (24.5% French traffic) more than perfect fit, creating an emotional barrier competitors can't replicate through conventional quality metrics.
🚀 Action
- 🎯 Cultural Authenticity Engine: Partner with 3-5 emerging global designers monthly → Perfect for: Building unique inventory without inventory risk → Quick Win: 20% increase in returning cultural shoppers
- 🧠 Zero-Waste Positioning: Highlight 'made-to-order eliminates 100% fashion waste' in all marketing → Perfect for: Sustainability-conscious luxury markets → Quick Win: 30% higher price justification through environmental premium
- 📝 Direct Traffic Cultivation: Create designer spotlight content series driving 47%+ direct visitors → Perfect for: Reducing CAC while building brand loyalty → Quick Win: 15% month-over-month organic growth without paid ads
