Traffic
📊Monthly Traffic
50048
visitors
⏱️Avg Visit Duration
123.89
seconds
↗️Bounce Rate
53.58%
of visits
📄PagesPerVisite
4.9
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Protecting Nature Together
Reviews
⭐Trustpilot score
reviews
👀 Cusmer Reviews
CSR
Protecting Nature Together
Comprehensive environmental initiative with over $1,345,000 raised for conservation partners including National Wildlife Federation, National Forest Foundation, Leave No Trace, and U.S. Forest Service. Utilizes organic cotton, recycled fibers, and sustainable materials in products while eliminating unnecessary plastics. Provides financial and in-kind donations to conservation non-profits plus volunteer hours for river cleanups, trail maintenance, and awareness campaigns.
P.I.A
📍Positioning
Adventure enthusiasts seeking sustainable, meaningful outdoor apparel that supports environmental causes through every purchase
🔍 Insight
The Landmark Project built an emotional moat by transforming transactions into conservation contributions. With 51.65% direct traffic—double typical DTC benchmarks—they've created psychological ownership where customers feel personally invested in environmental outcomes. The $1.345M raised for conservation partners serves as tangible proof that triggers reciprocity psychology, making price comparisons irrelevant when every purchase funds measurable impact.
🚀 Action
- 🌱 Impact-Driven Product Line: Launch conservation-themed collections where each product funds specific environmental projects → Perfect for: Brands with purpose-driven missions → Quick Win: 10-15% increase in average order value from emotionally engaged customers
- 📊 Direct Traffic Optimization: Implement referral programs that reward customers for sharing conservation impact stories → Perfect for: Brands with strong organic traction → Quick Win: Boost direct traffic from current 52% to 60% within 30 days
- 🤝 Community Co-creation: Invite customers to vote on next conservation partners or design collaborations → Perfect for: Building authentic brand communities → Quick Win: Generate user-generated content and increase social shares by 25%
Overview
📊Monthly Traffic
50048
visitors
⏱️Avg Visit Duration
123.89
seconds
↗️Bounce Rate
53.58%
of visits
📄PagesPerVisite
4.9
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Protecting Nature Together
Reviews
⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews
CSR
Protecting Nature Together
Comprehensive environmental initiative with over $1,345,000 raised for conservation partners including National Wildlife Federation, National Forest Foundation, Leave No Trace, and U.S. Forest Service. Utilizes organic cotton, recycled fibers, and sustainable materials in products while eliminating unnecessary plastics. Provides financial and in-kind donations to conservation non-profits plus volunteer hours for river cleanups, trail maintenance, and awareness campaigns.
📍Positioning
Adventure enthusiasts seeking sustainable, meaningful outdoor apparel that supports environmental causes through every purchase
🔍 Insight
The Landmark Project built an emotional moat by transforming transactions into conservation contributions. With 51.65% direct traffic—double typical DTC benchmarks—they've created psychological ownership where customers feel personally invested in environmental outcomes. The $1.345M raised for conservation partners serves as tangible proof that triggers reciprocity psychology, making price comparisons irrelevant when every purchase funds measurable impact.
🚀 Action
- 🌱 Impact-Driven Product Line: Launch conservation-themed collections where each product funds specific environmental projects → Perfect for: Brands with purpose-driven missions → Quick Win: 10-15% increase in average order value from emotionally engaged customers
- 📊 Direct Traffic Optimization: Implement referral programs that reward customers for sharing conservation impact stories → Perfect for: Brands with strong organic traction → Quick Win: Boost direct traffic from current 52% to 60% within 30 days
- 🤝 Community Co-creation: Invite customers to vote on next conservation partners or design collaborations → Perfect for: Building authentic brand communities → Quick Win: Generate user-generated content and increase social shares by 25%
