Traffic
📊Monthly Traffic
350023
visitors
⏱️Avg Visit Duration
87.93
seconds
↗️Bounce Rate
36.17%
of visits
📄PagesPerVisite
4.5
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Custom
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Leave It Better Than You Found It™
Reviews
⭐Trustpilot score
3.0
23
reviews
👀 Cusmer Reviews
Great quality shirts with excellent materials; Responsive customer service that resolves issues promptly; Strong commitment to supporting National Parks through donations and volunteer work
Significant shipping delays and poor customer communication; Excessive return shipping fees that can cost nearly the price of the item; Poor quality for the high prices charged, with some items being described as 'insanely low quality'
CSR
Comprehensive Park Conservation Initiative
Parks Project has donated $2,742,706+ to over 80 park partners across the US, supporting habitat restoration, youth education, volunteer programs, and advocacy. They're a certified B Corp with 85.7 B Impact Score (median 50.9), use recycled materials, and host regular volunteer events including trail restoration and park cleanups. Their 'Defend the Parks' campaign advocates for park protection through congressional outreach.
P.I.A
📍Positioning
Outdoor enthusiasts seeking premium park-branded apparel that supports conservation efforts through purchases
🔍 Insight
Parks Project leverages emotional philanthropy, where customers feel their purchase directly supports conservation. Despite mixed reviews, the brand's B-corp certification and transparent donations create trust. High direct traffic (51.95%) indicates strong brand loyalty, while organic search (36.42%) shows demand for purpose-driven products.
🚀 Action
- 🎯 Leverage Emotional Philanthropy: Partner with a cause (e.g., park conservation) and highlight contributions per purchase → Perfect for: Brands with a mission-driven angle → Quick Win: Boost customer loyalty and PR opportunities.
- 🧠 Optimize for Direct Traffic: Invest in memorable branding (e.g., unique fonts like Souvenir) → Perfect for: Growing DTC brands → Quick Win: Increase brand recall and reduce CAC.
- 📝 Enhance Review Trust: Transparently address complaints (e.g., shipping delays) and showcase B-corp impact → Perfect for: Brands with mixed reviews → Quick Win: Turn negative feedback into trust signals.
Overview
📊Monthly Traffic
350023
visitors
⏱️Avg Visit Duration
87.93
seconds
↗️Bounce Rate
36.17%
of visits
📄PagesPerVisite
4.5
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Custom
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Leave It Better Than You Found It™
Reviews
⭐Trustpilot score
3.0
Based on
23
reviews
👀 Cusmer Reviews
Great quality shirts with excellent materials; Responsive customer service that resolves issues promptly; Strong commitment to supporting National Parks through donations and volunteer work
Significant shipping delays and poor customer communication; Excessive return shipping fees that can cost nearly the price of the item; Poor quality for the high prices charged, with some items being described as 'insanely low quality'
CSR
Comprehensive Park Conservation Initiative
Parks Project has donated $2,742,706+ to over 80 park partners across the US, supporting habitat restoration, youth education, volunteer programs, and advocacy. They're a certified B Corp with 85.7 B Impact Score (median 50.9), use recycled materials, and host regular volunteer events including trail restoration and park cleanups. Their 'Defend the Parks' campaign advocates for park protection through congressional outreach.
📍Positioning
Outdoor enthusiasts seeking premium park-branded apparel that supports conservation efforts through purchases
🔍 Insight
Parks Project leverages emotional philanthropy, where customers feel their purchase directly supports conservation. Despite mixed reviews, the brand's B-corp certification and transparent donations create trust. High direct traffic (51.95%) indicates strong brand loyalty, while organic search (36.42%) shows demand for purpose-driven products.
🚀 Action
- 🎯 Leverage Emotional Philanthropy: Partner with a cause (e.g., park conservation) and highlight contributions per purchase → Perfect for: Brands with a mission-driven angle → Quick Win: Boost customer loyalty and PR opportunities.
- 🧠 Optimize for Direct Traffic: Invest in memorable branding (e.g., unique fonts like Souvenir) → Perfect for: Growing DTC brands → Quick Win: Increase brand recall and reduce CAC.
- 📝 Enhance Review Trust: Transparently address complaints (e.g., shipping delays) and showcase B-corp impact → Perfect for: Brands with mixed reviews → Quick Win: Turn negative feedback into trust signals.
