Noted

Noted Candles is a woman-owned, handmade candle and home fragrance brand from Hingham, MA, offering clean-burning soy candles, reed diffusers, and creative workshops. For 10 years, they've crafted small-batch products while building a community through their retail shop and classroom experiences.
FOUNDED
2015
HEADQUATER
US

Traffic

Noted traffic data and performance stats

📊Monthly Traffic
2839
visitors
⏱️Avg Visit Duration
58.62
seconds
↗️Bounce Rate
26.44%
of visits
📄PagesPerVisite
2.7
pages

Tech

Noted's Shopify theme and app stack breakdown

Identity

What fonts, colors and logo does Noted use?

Noted Brand Logo
🔤Typography
Aa
Avenir Next Rounded
🎨Brand Colors
#cd907b
#526057
📢Slogan
THE BEST Candle Class around

Reviews

Noted customer insights and market gaps

⭐Trustpilot score
reviews
👀 Cusmer Reviews

CSR

Noted social responsibility initiatives

Candle Recycling Program
Trade In Program allows customers to return used candle vessels for discounts, promoting sustainability by recycling or reusing glass containers and reducing waste. They accept returns only in-store to avoid shipping inefficiency.

P.I.A

Noted growth secrets and strategy takeaways

📍Positioning

Targeting middle-class consumers seeking quality handmade home fragrance products with experiential workshops, positioned at mid-tier pricing.

🔍 Insight

Noted Candles leverages community and sustainability to create emotional loyalty. Their Candle Recycling Program (accepts in-store only) reduces cognitive load for eco-conscious buyers, anchoring trust. Direct traffic (33.92%) and high organic search (35.86%) show strong brand recall.

🚀  Action

  • 🎯 Launch a Recycling Program: Offer discounts for returning used candle vessels → Perfect for: Eco-conscious markets → Quick Win: Boost loyalty and sustainability credentials.
  • 🧠 Host Experiential Workshops: Teach candle-making in-store → Perfect for: Building community → Quick Win: Increase direct traffic and word-of-mouth.
  • 📝 Optimize for Organic Search: Focus on niche keywords like 'handmade soy candles' → Perfect for: Driving long-term traffic → Quick Win: Improve visibility with 35.86% organic traffic potential.

Overview

📊Monthly Traffic
2839
visitors
⏱️Avg Visit Duration
58.62
seconds
↗️Bounce Rate
26.44%
of visits
📄PagesPerVisite
2.7
pages

Metrics

Noted Brand Logo
🔤Typography
Aa
Avenir Next Rounded
🎨Brand Colors
#cd907b
#526057
📢Slogan
THE BEST Candle Class around

Reviews

⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews

CSR

Candle Recycling Program
Trade In Program allows customers to return used candle vessels for discounts, promoting sustainability by recycling or reusing glass containers and reducing waste. They accept returns only in-store to avoid shipping inefficiency.

📍Positioning

Targeting middle-class consumers seeking quality handmade home fragrance products with experiential workshops, positioned at mid-tier pricing.

🔍 Insight

Noted Candles leverages community and sustainability to create emotional loyalty. Their Candle Recycling Program (accepts in-store only) reduces cognitive load for eco-conscious buyers, anchoring trust. Direct traffic (33.92%) and high organic search (35.86%) show strong brand recall.

🚀  Action

  • 🎯 Launch a Recycling Program: Offer discounts for returning used candle vessels → Perfect for: Eco-conscious markets → Quick Win: Boost loyalty and sustainability credentials.
  • 🧠 Host Experiential Workshops: Teach candle-making in-store → Perfect for: Building community → Quick Win: Increase direct traffic and word-of-mouth.
  • 📝 Optimize for Organic Search: Focus on niche keywords like 'handmade soy candles' → Perfect for: Driving long-term traffic → Quick Win: Improve visibility with 35.86% organic traffic potential.