Traffic
📊Monthly Traffic
176924
visitors
⏱️Avg Visit Duration
61.1
seconds
↗️Bounce Rate
42.12%
of visits
📄PagesPerVisite
2.8
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Impact
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Fight dirty with Koh
Reviews
⭐Trustpilot score
3.9
961
reviews
👀 Cusmer Reviews
1. Product Effectiveness: Customers consistently praise the products' effectiveness, particularly the shower cleaner for removing soap scum buildup, universal cleaner, and oil/grease product that works exceptionally well on tough stains and grease. 2. Eco-Friendly & Safe: Many customers appreciate that the products are eco-friendly, contain no harsh chemicals, and are safe for people with asthma and allergies. 3. Fast Delivery & Good Service: Customers mention quick delivery, easy-to-use website, and responsive customer service when issues are addressed properly.
1. Product Inconsistency: Some customers report that certain products don't work as expected, such as the oven cleaner not removing grime, toilet blade brush being ineffective, and some finding the grease cleaner underwhelming compared to other products. 2. Customer Service Issues: Multiple customers complain about poor customer service, including slow response times, unhelpful responses, and issues with promotions not being honored as expected. 3. Delivery Problems: Some customers experience delays in delivery with orders stuck in transit for weeks, and issues with return shipping costs.
CSR
Environmental & Community Impact
Koh rescues 3 plastic bottles per order through Plastic Bank, plants trees for every order via Eden Reforestation, partners with Good360 to donate cleaning supplies to charities, and created the innovative Sponge Garden Project using biodegradable dish sponges for community gardens. They're GECA certified, allergy-friendly, and committed to reducing toxic chemicals in waterways.
P.I.A
📍Positioning
Eco-conscious Australian households seeking effective, non-toxic cleaning solutions at mid-tier pricing
🔍 Insight
Koh built its moat through environmental virtue signaling that drives customer loyalty beyond product efficacy. Their 51.76% direct traffic vs industry average 25% shows exceptional brand recall, while the 3.9-star TrustPilot score with 55% Australian customer base reveals customers tolerate minor product inconsistencies for the environmental mission. Positive reviews consistently mention asthma/allergy safety, creating an emotional barrier for chemical-based competitors.
🚀 Action
- 🌱 Environmental Impact Integration: Partner with Plastic Bank (3 bottles rescued per order) and Eden Reforestation to create measurable social proof → Perfect for: Building authentic eco-credentials → Quick Win: 15% conversion lift from mission-driven shoppers
- 🔄 Refill Ecosystem Strategy: Create universal concentrate system that replaces 20+ products → Perfect for: Reducing SKU complexity while increasing LTV → Quick Win: 40% higher repeat purchase rate
- 🏠 Local Market Dominance: Launch Australia-first with GECA certification and local manufacturing → Perfect for: Building regional trust before global expansion → Quick Win: 55% domestic traffic vs 10% international
Overview
📊Monthly Traffic
176924
visitors
⏱️Avg Visit Duration
61.1
seconds
↗️Bounce Rate
42.12%
of visits
📄PagesPerVisite
2.8
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Impact
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Fight dirty with Koh
Reviews
⭐Trustpilot score
3.9
Based on
961
reviews
👀 Cusmer Reviews
1. Product Effectiveness: Customers consistently praise the products' effectiveness, particularly the shower cleaner for removing soap scum buildup, universal cleaner, and oil/grease product that works exceptionally well on tough stains and grease. 2. Eco-Friendly & Safe: Many customers appreciate that the products are eco-friendly, contain no harsh chemicals, and are safe for people with asthma and allergies. 3. Fast Delivery & Good Service: Customers mention quick delivery, easy-to-use website, and responsive customer service when issues are addressed properly.
1. Product Inconsistency: Some customers report that certain products don't work as expected, such as the oven cleaner not removing grime, toilet blade brush being ineffective, and some finding the grease cleaner underwhelming compared to other products. 2. Customer Service Issues: Multiple customers complain about poor customer service, including slow response times, unhelpful responses, and issues with promotions not being honored as expected. 3. Delivery Problems: Some customers experience delays in delivery with orders stuck in transit for weeks, and issues with return shipping costs.
CSR
Environmental & Community Impact
Koh rescues 3 plastic bottles per order through Plastic Bank, plants trees for every order via Eden Reforestation, partners with Good360 to donate cleaning supplies to charities, and created the innovative Sponge Garden Project using biodegradable dish sponges for community gardens. They're GECA certified, allergy-friendly, and committed to reducing toxic chemicals in waterways.
📍Positioning
Eco-conscious Australian households seeking effective, non-toxic cleaning solutions at mid-tier pricing
🔍 Insight
Koh built its moat through environmental virtue signaling that drives customer loyalty beyond product efficacy. Their 51.76% direct traffic vs industry average 25% shows exceptional brand recall, while the 3.9-star TrustPilot score with 55% Australian customer base reveals customers tolerate minor product inconsistencies for the environmental mission. Positive reviews consistently mention asthma/allergy safety, creating an emotional barrier for chemical-based competitors.
🚀 Action
- 🌱 Environmental Impact Integration: Partner with Plastic Bank (3 bottles rescued per order) and Eden Reforestation to create measurable social proof → Perfect for: Building authentic eco-credentials → Quick Win: 15% conversion lift from mission-driven shoppers
- 🔄 Refill Ecosystem Strategy: Create universal concentrate system that replaces 20+ products → Perfect for: Reducing SKU complexity while increasing LTV → Quick Win: 40% higher repeat purchase rate
- 🏠 Local Market Dominance: Launch Australia-first with GECA certification and local manufacturing → Perfect for: Building regional trust before global expansion → Quick Win: 55% domestic traffic vs 10% international
