Traffic
📊Monthly Traffic
375143
visitors
⏱️Avg Visit Duration
97.26
seconds
↗️Bounce Rate
49.7%
of visits
📄PagesPerVisite
3.2
pages
Tech
☁️Platform
brand platform
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Time to Move Forward
Reviews
⭐Trustpilot score
2.5
1146
reviews
👀 Cusmer Reviews
Customers report high satisfaction with MVMT's minimalist design aesthetics, finding the watches to be stylish and affordable with perceived value far exceeding their actual price point of $100-165. Many customers appreciate the responsive customer service team and the brand's ability to create products that receive frequent compliments from others. The brand's watches are popular for special occasions like weddings, with customers noting their elegant appearance and suitability as gifts.
Numerous customers report significant quality issues including watch bands falling off due to poor clasp design, glass scratching easily, and watch hands falling off after minimal use. Customer service receives consistent criticism for being unresponsive, unhelpful, and offering dismissive responses to warranty claims, with many customers reporting that the company refuses to honor warranties or provide proper replacements. Product accuracy is also questioned, with customers noting that actual products often differ significantly from website representations and that express shipping promises are frequently not fulfilled.
CSR
No CSR Initiatives Found
No specific CSR initiatives, sustainability programs, or community support initiatives were found on the website.
P.I.A
📍Positioning
Style-conscious consumers seeking quality accessories at accessible price points, offering contemporary watches, eyewear, and jewelry that blend fashion with everyday functionality.
🔍 Insight
MVMT built an uncopyable psychological advantage through aspirational lifestyle branding that transcends product quality concerns. Despite a 2.5 TrustPilot score and widespread quality complaints, their 50.71% direct traffic shows customers return for the brand identity, not the watches. The #JointheMVMT movement with 160K+ user posts creates a self-reinforcing community where belonging matters more than functionality.
🚀 Action
- 🎯 **Lifestyle First, Product Second**: Create 3-5 Instagram ads featuring your product as an accessory to aspirational life moments (coffee shops, travel, work) → _Perfect for_: Brands competing on features instead of feelings → **Quick Win**: 20% lower CPA within 2 weeks
- 🧠 **Crowdfund Your Community**: Launch a simple Indiegogo campaign offering exclusive early-bird pricing → _Perfect for_: Pre-launch validation and initial customer base → **Quick Win**: 3,000+ backers and $300K+ in 60 days
- 📝 **Micro-Influencer Blitz**: Reach out to 50 micro-influencers (30K-100K followers) with free product exchange → _Perfect for_: Rapid brand awareness and social proof → **Quick Win**: 3M+ impressions and 100K+ engagement in first week
- 🧠 **Crowdfund Your Community**: Launch a simple Indiegogo campaign offering exclusive early-bird pricing → _Perfect for_: Pre-launch validation and initial customer base → **Quick Win**: 3,000+ backers and $300K+ in 60 days
- 📝 **Micro-Influencer Blitz**: Reach out to 50 micro-influencers (30K-100K followers) with free product exchange → _Perfect for_: Rapid brand awareness and social proof → **Quick Win**: 3M+ impressions and 100K+ engagement in first week
Overview
📊Monthly Traffic
375143
visitors
⏱️Avg Visit Duration
97.26
seconds
↗️Bounce Rate
49.7%
of visits
📄PagesPerVisite
3.2
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Time to Move Forward
Reviews
⭐Trustpilot score
2.5
Based on
1146
reviews
👀 Cusmer Reviews
Customers report high satisfaction with MVMT's minimalist design aesthetics, finding the watches to be stylish and affordable with perceived value far exceeding their actual price point of $100-165. Many customers appreciate the responsive customer service team and the brand's ability to create products that receive frequent compliments from others. The brand's watches are popular for special occasions like weddings, with customers noting their elegant appearance and suitability as gifts.
Numerous customers report significant quality issues including watch bands falling off due to poor clasp design, glass scratching easily, and watch hands falling off after minimal use. Customer service receives consistent criticism for being unresponsive, unhelpful, and offering dismissive responses to warranty claims, with many customers reporting that the company refuses to honor warranties or provide proper replacements. Product accuracy is also questioned, with customers noting that actual products often differ significantly from website representations and that express shipping promises are frequently not fulfilled.
CSR
No CSR Initiatives Found
No specific CSR initiatives, sustainability programs, or community support initiatives were found on the website.
📍Positioning
Style-conscious consumers seeking quality accessories at accessible price points, offering contemporary watches, eyewear, and jewelry that blend fashion with everyday functionality.
🔍 Insight
MVMT built an uncopyable psychological advantage through aspirational lifestyle branding that transcends product quality concerns. Despite a 2.5 TrustPilot score and widespread quality complaints, their 50.71% direct traffic shows customers return for the brand identity, not the watches. The #JointheMVMT movement with 160K+ user posts creates a self-reinforcing community where belonging matters more than functionality.
🚀 Action
- 🎯 **Lifestyle First, Product Second**: Create 3-5 Instagram ads featuring your product as an accessory to aspirational life moments (coffee shops, travel, work) → _Perfect for_: Brands competing on features instead of feelings → **Quick Win**: 20% lower CPA within 2 weeks
- 🧠 **Crowdfund Your Community**: Launch a simple Indiegogo campaign offering exclusive early-bird pricing → _Perfect for_: Pre-launch validation and initial customer base → **Quick Win**: 3,000+ backers and $300K+ in 60 days
- 📝 **Micro-Influencer Blitz**: Reach out to 50 micro-influencers (30K-100K followers) with free product exchange → _Perfect for_: Rapid brand awareness and social proof → **Quick Win**: 3M+ impressions and 100K+ engagement in first week
- 🧠 **Crowdfund Your Community**: Launch a simple Indiegogo campaign offering exclusive early-bird pricing → _Perfect for_: Pre-launch validation and initial customer base → **Quick Win**: 3,000+ backers and $300K+ in 60 days
- 📝 **Micro-Influencer Blitz**: Reach out to 50 micro-influencers (30K-100K followers) with free product exchange → _Perfect for_: Rapid brand awareness and social proof → **Quick Win**: 3M+ impressions and 100K+ engagement in first week
