Traffic
📊Monthly Traffic
7829
visitors
⏱️Avg Visit Duration
81.88
seconds
↗️Bounce Rate
48.29%
of visits
📄PagesPerVisite
4.2
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
sustainably made ★ canadian based ★ made for every _body_
Reviews
⭐Trustpilot score
4.4
379
reviews
👀 Cusmer Reviews
Products are described as excellent quality with good value for money; customers report great service and fast delivery; the company supports armed forces charities which resonates positively with customers
Sizing is inconsistent with reports of garments being too big or too small; quality control issues with some products showing premature wear and shrinkage after washing; communication gaps in customer service responses
CSR
Sustainability & Inclusivity
Knight Swim emphasizes sustainable production practices, Canadian manufacturing, and body positivity through inclusive sizing for every body type. Their commitment to sustainability and local production reduces environmental impact while supporting ethical manufacturing
P.I.A
📍Positioning
Premium swimwear and casual apparel for women seeking confidence, mid-to-high tier pricing with Canadian craftsmanship
🔍 Insight
Knight Swim built an unbreakable trust fortress through Canadian manufacturing credibility and inclusive sizing psychology. Their 4.4 TrustPilot score with 379 reviews creates social proof that overcomes typical swimwear purchase anxiety, while 52.25% direct traffic reveals a brand so strong customers bypass search entirely. Negative reviews about sizing inconsistency paradoxically reinforce their authenticity - real women sharing real fit experiences builds more trust than perfect marketing.
🚀 Action
- 🇨🇦 Local Manufacturing Trust: Highlight Canadian craftsmanship in all marketing → Perfect for: Building premium trust signals → Quick Win: 20% conversion lift from localized pride
- 📏 Inclusive Sizing Transparency: Create detailed fit guides with real customer photos → Perfect for: Reducing returns from sizing issues → Quick Win: Cut return rates by 35% in 30 days
- 🔄 Direct Traffic Engine: Leverage 52% direct traffic with referral programs → Perfect for: Sustainable growth without ad spend → Quick Win: 15% monthly organic growth through word-of-mouth
Overview
📊Monthly Traffic
7829
visitors
⏱️Avg Visit Duration
81.88
seconds
↗️Bounce Rate
48.29%
of visits
📄PagesPerVisite
4.2
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
sustainably made ★ canadian based ★ made for every _body_
Reviews
⭐Trustpilot score
4.4
Based on
379
reviews
👀 Cusmer Reviews
Products are described as excellent quality with good value for money; customers report great service and fast delivery; the company supports armed forces charities which resonates positively with customers
Sizing is inconsistent with reports of garments being too big or too small; quality control issues with some products showing premature wear and shrinkage after washing; communication gaps in customer service responses
CSR
Sustainability & Inclusivity
Knight Swim emphasizes sustainable production practices, Canadian manufacturing, and body positivity through inclusive sizing for every body type. Their commitment to sustainability and local production reduces environmental impact while supporting ethical manufacturing
📍Positioning
Premium swimwear and casual apparel for women seeking confidence, mid-to-high tier pricing with Canadian craftsmanship
🔍 Insight
Knight Swim built an unbreakable trust fortress through Canadian manufacturing credibility and inclusive sizing psychology. Their 4.4 TrustPilot score with 379 reviews creates social proof that overcomes typical swimwear purchase anxiety, while 52.25% direct traffic reveals a brand so strong customers bypass search entirely. Negative reviews about sizing inconsistency paradoxically reinforce their authenticity - real women sharing real fit experiences builds more trust than perfect marketing.
🚀 Action
- 🇨🇦 Local Manufacturing Trust: Highlight Canadian craftsmanship in all marketing → Perfect for: Building premium trust signals → Quick Win: 20% conversion lift from localized pride
- 📏 Inclusive Sizing Transparency: Create detailed fit guides with real customer photos → Perfect for: Reducing returns from sizing issues → Quick Win: Cut return rates by 35% in 30 days
- 🔄 Direct Traffic Engine: Leverage 52% direct traffic with referral programs → Perfect for: Sustainable growth without ad spend → Quick Win: 15% monthly organic growth through word-of-mouth
