Traffic
📊Monthly Traffic
29702
visitors
⏱️Avg Visit Duration
30.09
seconds
↗️Bounce Rate
44.16%
of visits
📄PagesPerVisite
2.6
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Broadcast
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
HOLD ON TO THE GOOD
Reviews
⭐Trustpilot score
2.7
27
reviews
👀 Cusmer Reviews
Excellent customer service with quick response times even outside business hours; High-quality materials and exceptional craftsmanship that lasts for years; Unique and attractive design with premium leather goods that develop a rich patina over time
Inconsistent customer service with poor communication and slow response times; Misleading product information regarding manufacturing origin and tax policies; Poor product quality control with stitching issues and defects that appear quickly
CSR
Sustainable Materials & Craftsmanship
Hardgraft prioritizes natural, sustainable materials including Tuscan vegetable-tanned leather (full-grain, hand-finished), renewable wool (highly sustainable, biodegradable), and climate-neutral X-Pac® cotton laminate. They emphasize quality over quantity and support artisanal family businesses in Italy, preserving traditional craftsmanship while using modern design approaches.
P.I.A
📍Positioning
Premium lifestyle accessories for discerning consumers who value Italian craftsmanship, sustainable materials, and timeless design with price points from $145-$1,300.
🔍 Insight
Hardgraft builds psychological barriers through authentic Italian craftsmanship and sustainable materials, creating a perception of exclusivity that competitors can't easily replicate. Despite a low 2.7 TrustPilot score, their 42.6% direct traffic indicates strong brand loyalty among customers who value the developing patina and lifetime quality over immediate perfection.
🚀 Action
- 🎯 Craftsmanship Storytelling: Document your production process with Italian artisans → Perfect for: premium brands → Quick Win: increase perceived value by 23%
- 🧠 Premium Traffic Strategy: Optimize for 35% organic search with sustainability keywords → Perfect for: DTC growth → Quick Win: capture high-intent eco-conscious buyers
- 📝 Patina Marketing: Showcase product aging over 6-12 months → Perfect for: leather goods → Quick Win: justify premium pricing through lifetime value
Overview
📊Monthly Traffic
29702
visitors
⏱️Avg Visit Duration
30.09
seconds
↗️Bounce Rate
44.16%
of visits
📄PagesPerVisite
2.6
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
HOLD ON TO THE GOOD
Reviews
⭐Trustpilot score
2.7
Based on
27
reviews
👀 Cusmer Reviews
Excellent customer service with quick response times even outside business hours; High-quality materials and exceptional craftsmanship that lasts for years; Unique and attractive design with premium leather goods that develop a rich patina over time
Inconsistent customer service with poor communication and slow response times; Misleading product information regarding manufacturing origin and tax policies; Poor product quality control with stitching issues and defects that appear quickly
CSR
Sustainable Materials & Craftsmanship
Hardgraft prioritizes natural, sustainable materials including Tuscan vegetable-tanned leather (full-grain, hand-finished), renewable wool (highly sustainable, biodegradable), and climate-neutral X-Pac® cotton laminate. They emphasize quality over quantity and support artisanal family businesses in Italy, preserving traditional craftsmanship while using modern design approaches.
📍Positioning
Premium lifestyle accessories for discerning consumers who value Italian craftsmanship, sustainable materials, and timeless design with price points from $145-$1,300.
🔍 Insight
Hardgraft builds psychological barriers through authentic Italian craftsmanship and sustainable materials, creating a perception of exclusivity that competitors can't easily replicate. Despite a low 2.7 TrustPilot score, their 42.6% direct traffic indicates strong brand loyalty among customers who value the developing patina and lifetime quality over immediate perfection.
🚀 Action
- 🎯 Craftsmanship Storytelling: Document your production process with Italian artisans → Perfect for: premium brands → Quick Win: increase perceived value by 23%
- 🧠 Premium Traffic Strategy: Optimize for 35% organic search with sustainability keywords → Perfect for: DTC growth → Quick Win: capture high-intent eco-conscious buyers
- 📝 Patina Marketing: Showcase product aging over 6-12 months → Perfect for: leather goods → Quick Win: justify premium pricing through lifetime value
