Traffic
📊Monthly Traffic
50329
visitors
⏱️Avg Visit Duration
59.94
seconds
↗️Bounce Rate
40.85%
of visits
📄PagesPerVisite
3.5
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Expanse
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Reviews
⭐Trustpilot score
3.2
1
reviews
👀 Cusmer Reviews
Poor quality thin material, Wrinkled and messy delivery, Expensive return shipping costs
CSR
Local Community Support
Supports local community through small business operations and dedicated customer service, with all designs created and printed in-house in upstate New York.
P.I.A
📍Positioning
Targeting humor-seeking consumers with affordable, high-quality funny apparel across all demographics, emphasizing comfort and unique self-expression.
🔍 Insight
The brand's moat lies in emotional entertainment value that transcends product quality concerns. With 45.66% direct traffic and only 3.2 TrustPilot score, customers prioritize humor over physical attributes, creating a psychological barrier where competitors can't match their entertainment positioning. The geographic distribution showing 7.99% Vietnam traffic reveals unexpected cross-cultural humor appeal that competitors underestimate.
🚀 Action
- 🎯 Emotional Content Amplification: Double down on humor-focused content marketing → Perfect for: Brands with high direct traffic but low reviews → Quick Win: Increase customer retention by emphasizing entertainment value over product specs
- 🧠 International Humor Translation: Analyze Vietnam traffic patterns to identify viral humor elements → Perfect for: Brands with unexpected geographic reach → Quick Win: Replicate successful humor patterns in new markets with minimal ad spend
- 📝 Quality-Entertainment Balance: Use direct traffic insights to improve product quality while maintaining humor positioning → Perfect for: Brands with high repeat customers but quality complaints → Quick Win: Reduce return costs while keeping customers engaged through entertainment
Overview
📊Monthly Traffic
50329
visitors
⏱️Avg Visit Duration
59.94
seconds
↗️Bounce Rate
40.85%
of visits
📄PagesPerVisite
3.5
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Expanse
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Reviews
⭐Trustpilot score
3.2
Based on
1
reviews
👀 Cusmer Reviews
Poor quality thin material, Wrinkled and messy delivery, Expensive return shipping costs
CSR
Local Community Support
Supports local community through small business operations and dedicated customer service, with all designs created and printed in-house in upstate New York.
📍Positioning
Targeting humor-seeking consumers with affordable, high-quality funny apparel across all demographics, emphasizing comfort and unique self-expression.
🔍 Insight
The brand's moat lies in emotional entertainment value that transcends product quality concerns. With 45.66% direct traffic and only 3.2 TrustPilot score, customers prioritize humor over physical attributes, creating a psychological barrier where competitors can't match their entertainment positioning. The geographic distribution showing 7.99% Vietnam traffic reveals unexpected cross-cultural humor appeal that competitors underestimate.
🚀 Action
- 🎯 Emotional Content Amplification: Double down on humor-focused content marketing → Perfect for: Brands with high direct traffic but low reviews → Quick Win: Increase customer retention by emphasizing entertainment value over product specs
- 🧠 International Humor Translation: Analyze Vietnam traffic patterns to identify viral humor elements → Perfect for: Brands with unexpected geographic reach → Quick Win: Replicate successful humor patterns in new markets with minimal ad spend
- 📝 Quality-Entertainment Balance: Use direct traffic insights to improve product quality while maintaining humor positioning → Perfect for: Brands with high repeat customers but quality complaints → Quick Win: Reduce return costs while keeping customers engaged through entertainment
