Traffic
📊Monthly Traffic
100809
visitors
⏱️Avg Visit Duration
91.74
seconds
↗️Bounce Rate
37.37%
of visits
📄PagesPerVisite
3.8
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Reformation
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Bon Chic, Bon Genre
Reviews
⭐Trustpilot score
1.4
120
reviews
👀 Cusmer Reviews
Customers report satisfaction with the quality and craftsmanship of clothing items. Packaging is noted as excellent. Some customers find the initial appearance and design of products to be appealing.
Customer service response times are consistently poor with many customers reporting unhelpful or rude interactions. Refund processing is problematic with customers experiencing significant delays and incomplete refunds. Return policies are restrictive with high costs and unclear final sale classifications.
CSR
Be Chic By Giving
Celebrated its 20th anniversary with the 'Be Chic By Giving' initiative, demonstrating commitment to social responsibility and community engagement through charitable programs and partnerships
P.I.A
📍Positioning
Premium designer fashion targeting sophisticated women seeking elegant occasion wear and everyday sophistication at accessible luxury price points.
🔍 Insight
BCBGMAXAZRIA's psychological moat lies in the paradox of product excellence versus service failure. Despite a dismal 1.4 TrustPilot score, the brand maintains 55% direct traffic—signaling that quality craftsmanship creates such strong emotional attachment that customers endure poor service. Review data shows users explicitly praise 'excellent packaging' and 'quality craftsmanship' while complaining about 'rude interactions' and 'delayed refunds,' revealing that the product experience creates enough value to overcome terrible service experiences.
🚀 Action
- 🎯 Product Quality Focus: Prioritize exceptional craftsmanship and packaging that customers specifically praise → Perfect for: Brands with service challenges → Quick Win: Increase customer tolerance for operational issues
- 🧠 Direct Traffic Optimization: Leverage 55% direct traffic by implementing loyalty programs and remarketing → Perfect for: Established brands with strong recognition → Quick Win: 15% increase in repeat purchase rate
- 📝 Service Crisis Management: Address the 3.64% social traffic gap with proactive customer service on social platforms → Perfect for: Brands with negative reviews → Quick Win: Reduce complaint resolution time by 40%
Overview
📊Monthly Traffic
100809
visitors
⏱️Avg Visit Duration
91.74
seconds
↗️Bounce Rate
37.37%
of visits
📄PagesPerVisite
3.8
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Reformation
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Bon Chic, Bon Genre
Reviews
⭐Trustpilot score
1.4
Based on
120
reviews
👀 Cusmer Reviews
Customers report satisfaction with the quality and craftsmanship of clothing items. Packaging is noted as excellent. Some customers find the initial appearance and design of products to be appealing.
Customer service response times are consistently poor with many customers reporting unhelpful or rude interactions. Refund processing is problematic with customers experiencing significant delays and incomplete refunds. Return policies are restrictive with high costs and unclear final sale classifications.
CSR
Be Chic By Giving
Celebrated its 20th anniversary with the 'Be Chic By Giving' initiative, demonstrating commitment to social responsibility and community engagement through charitable programs and partnerships
📍Positioning
Premium designer fashion targeting sophisticated women seeking elegant occasion wear and everyday sophistication at accessible luxury price points.
🔍 Insight
BCBGMAXAZRIA's psychological moat lies in the paradox of product excellence versus service failure. Despite a dismal 1.4 TrustPilot score, the brand maintains 55% direct traffic—signaling that quality craftsmanship creates such strong emotional attachment that customers endure poor service. Review data shows users explicitly praise 'excellent packaging' and 'quality craftsmanship' while complaining about 'rude interactions' and 'delayed refunds,' revealing that the product experience creates enough value to overcome terrible service experiences.
🚀 Action
- 🎯 Product Quality Focus: Prioritize exceptional craftsmanship and packaging that customers specifically praise → Perfect for: Brands with service challenges → Quick Win: Increase customer tolerance for operational issues
- 🧠 Direct Traffic Optimization: Leverage 55% direct traffic by implementing loyalty programs and remarketing → Perfect for: Established brands with strong recognition → Quick Win: 15% increase in repeat purchase rate
- 📝 Service Crisis Management: Address the 3.64% social traffic gap with proactive customer service on social platforms → Perfect for: Brands with negative reviews → Quick Win: Reduce complaint resolution time by 40%
