Troubadour Goods

London-based Troubadour redefines everyday carry with minimalist bags that combine elegant design, exceptional functionality, and uncompromising sustainability. Their approach transforms carrying into a pleasure through thoughtful innovation.
FOUNDED
2011
HEADQUATER

Traffic

Troubadour Goods traffic data and performance stats

📊Monthly Traffic
135686
visitors
⏱️Avg Visit Duration
148.16
seconds
↗️Bounce Rate
36.78%
of visits
📄PagesPerVisite
4.0
pages

Tech

Troubadour Goods's Shopify theme and app stack breakdown

Identity

What fonts, colors and logo does Troubadour Goods use?

Troubadour Goods Brand Logo
🔤Typography
Aa
Univers Light
🎨Brand Colors
#000000
#ffffff
📢Slogan

Reviews

Troubadour Goods customer insights and market gaps

⭐Trustpilot score
4.6
45
reviews
👀 Cusmer Reviews
Exceptional product quality with high-end materials and excellent construction; Outstanding customer service with responsive, helpful support team; Thoughtful design with clever pocket placement, lightweight yet durable construction, and practical organization
Handle durability issues with premature delamination and wear; Limited capacity that doesn't meet professional needs; Price concerns with overpricing relative to experienced quality issues

CSR

Troubadour Goods social responsibility initiatives

Comprehensive Sustainability Program
B Corp certified with 100% carbon emissions offset, 95% recycled materials in bags, 100% recycled packaging, 44 plastic bottles per bag, bag return recycling program, zero-waste Orbis Circular Collection, no fluorocarbons, and ethical supplier code of conduct. Aiming for 100% recyclable by 2026.

P.I.A

Troubadour Goods growth secrets and strategy takeaways

📍Positioning

Premium urban professionals seeking quality, design, and sustainability in everyday carry solutions.

🔍 Insight

Troubadour’s B Corp certification and carbon-neutral label create a psychological moat, anchoring trust and sustainability as core purchase drivers. With 4.6 TrustPilot ratings, users praise 'exceptional quality' and 'thoughtful design,' reinforcing a premium perception despite price concerns.

🚀  Action

  • 🎯 Sustainability Storytelling: Highlight recycled materials and carbon-neutral practices → Perfect for: Eco-conscious shoppers → Quick Win: Boost conversion rates with trust signals.
  • 🧠 Reddit Engagement: Partner with sustainability forums → Perfect for: Authentic brand advocacy → Quick Win: Increase organic mentions by 15%.
  • 📝 Limited-Edition Drops: Launch exclusive recycled-material designs → Perfect for: Urgency-driven sales → Quick Win: Spike direct traffic by 20%.

Overview

📊Monthly Traffic
135686
visitors
⏱️Avg Visit Duration
148.16
seconds
↗️Bounce Rate
36.78%
of visits
📄PagesPerVisite
4.0
pages

Metrics

Troubadour Goods Brand Logo
🔤Typography
Aa
Univers Light
🎨Brand Colors
#000000
#ffffff
📢Slogan

Reviews

⭐Trustpilot score
4.6
Based on
45
reviews
👀 Cusmer Reviews
Exceptional product quality with high-end materials and excellent construction; Outstanding customer service with responsive, helpful support team; Thoughtful design with clever pocket placement, lightweight yet durable construction, and practical organization
Handle durability issues with premature delamination and wear; Limited capacity that doesn't meet professional needs; Price concerns with overpricing relative to experienced quality issues

CSR

Comprehensive Sustainability Program
B Corp certified with 100% carbon emissions offset, 95% recycled materials in bags, 100% recycled packaging, 44 plastic bottles per bag, bag return recycling program, zero-waste Orbis Circular Collection, no fluorocarbons, and ethical supplier code of conduct. Aiming for 100% recyclable by 2026.

📍Positioning

Premium urban professionals seeking quality, design, and sustainability in everyday carry solutions.

🔍 Insight

Troubadour’s B Corp certification and carbon-neutral label create a psychological moat, anchoring trust and sustainability as core purchase drivers. With 4.6 TrustPilot ratings, users praise 'exceptional quality' and 'thoughtful design,' reinforcing a premium perception despite price concerns.

🚀  Action

  • 🎯 Sustainability Storytelling: Highlight recycled materials and carbon-neutral practices → Perfect for: Eco-conscious shoppers → Quick Win: Boost conversion rates with trust signals.
  • 🧠 Reddit Engagement: Partner with sustainability forums → Perfect for: Authentic brand advocacy → Quick Win: Increase organic mentions by 15%.
  • 📝 Limited-Edition Drops: Launch exclusive recycled-material designs → Perfect for: Urgency-driven sales → Quick Win: Spike direct traffic by 20%.