Supakit

Supakit began with a personal mission to create luxury cat accessories that actually work. Founded after a terrifying cat disappearance experience, the brand combines expert feline behavior knowledge with artisanal craftsmanship to design collars and harnesses cats love to wear.
FOUNDED
2017
HEADQUATER
GB

Traffic

Supakit traffic data and performance stats

📊Monthly Traffic
visitors
⏱️Avg Visit Duration
seconds
↗️Bounce Rate
of visits
📄PagesPerVisite
pages

Tech

Supakit's Shopify theme and app stack breakdown

☁️Platform

Shopify app icon
Shopify

🎨Theme

🔌Apps

No items found.

Identity

What fonts, colors and logo does Supakit use?

Supakit Brand Logo
🔤Typography
Aa
Outfit
🎨Brand Colors
#bf9a01
#5a4f00
📢Slogan
Luxury accessories for wild-at-heart cats

Reviews

Supakit customer insights and market gaps

⭐Trustpilot score
reviews
👀 Cusmer Reviews

CSR

Supakit social responsibility initiatives

Blind Cat Rescue Partnership
With every order, Supakit donates two nutritious meals to support blind, FIV+, and FELV+ cats at Blind Cat Rescue sanctuary. Additionally, they offer a sustainable cork collection made from carbon-removing cork oak trees harvested every 9 years, providing an eco-friendly vegan alternative to their ethically sourced leather products.

P.I.A

Supakit growth secrets and strategy takeaways

📍Positioning

Premium cat accessories for discerning pet owners who prioritize safety, comfort, and style for their feline companions.

🔍 Insight

Supakit built an unbreakable psychological moat through genuine cat-centric design validation. With 4.8/5 star ratings demonstrating that 569+ cat owners confirm their harnesses prevent escape-artist tactics, they've become the 'feline safety authority' in owners' minds. The brand's ethical manufacturing and blind cat rescue donations create an emotional barrier that makes price-insensitive pet parents feel their luxury purchase directly saves lives.

🚀  Action

  • 🎯 Ethical Premium Positioning: Develop partnerships with animal charities where purchases trigger donations → Perfect for: Brands seeking emotional customer loyalty → Quick Win: Builds purpose-driven community with higher price tolerance
  • 🧠 Category Expert Content: Create authoritative training guides based on real animal behavior expertise → Perfect for: Niche product categories requiring user education → Quick Win: Positions brand as industry authority while solving customer pain points
  • 📝 Artisanal Storytelling: Highlight craftsmanship credentials like Spanish leather workshops and traditional techniques → Perfect for: Premium products needing quality justification → Quick Win: Differentiates from mass-market competitors through heritage and quality narrative

Overview

📊Monthly Traffic
visitors
⏱️Avg Visit Duration
seconds
↗️Bounce Rate
of visits
📄PagesPerVisite
pages

Metrics

☁️Platform

Shopify

🎨Theme

🔌Apps

No items found.
Supakit Brand Logo
🔤Typography
Aa
Outfit
🎨Brand Colors
#bf9a01
#5a4f00
📢Slogan
Luxury accessories for wild-at-heart cats

Reviews

⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews

CSR

Blind Cat Rescue Partnership
With every order, Supakit donates two nutritious meals to support blind, FIV+, and FELV+ cats at Blind Cat Rescue sanctuary. Additionally, they offer a sustainable cork collection made from carbon-removing cork oak trees harvested every 9 years, providing an eco-friendly vegan alternative to their ethically sourced leather products.

📍Positioning

Premium cat accessories for discerning pet owners who prioritize safety, comfort, and style for their feline companions.

🔍 Insight

Supakit built an unbreakable psychological moat through genuine cat-centric design validation. With 4.8/5 star ratings demonstrating that 569+ cat owners confirm their harnesses prevent escape-artist tactics, they've become the 'feline safety authority' in owners' minds. The brand's ethical manufacturing and blind cat rescue donations create an emotional barrier that makes price-insensitive pet parents feel their luxury purchase directly saves lives.

🚀  Action

  • 🎯 Ethical Premium Positioning: Develop partnerships with animal charities where purchases trigger donations → Perfect for: Brands seeking emotional customer loyalty → Quick Win: Builds purpose-driven community with higher price tolerance
  • 🧠 Category Expert Content: Create authoritative training guides based on real animal behavior expertise → Perfect for: Niche product categories requiring user education → Quick Win: Positions brand as industry authority while solving customer pain points
  • 📝 Artisanal Storytelling: Highlight craftsmanship credentials like Spanish leather workshops and traditional techniques → Perfect for: Premium products needing quality justification → Quick Win: Differentiates from mass-market competitors through heritage and quality narrative