Traffic
📊Monthly Traffic
40897
visitors
⏱️Avg Visit Duration
118
seconds
↗️Bounce Rate
63.44%
of visits
📄PagesPerVisite
2.3
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Expanse
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Stopping Britain's rust. One underbody at a time.
Reviews
⭐Trustpilot score
4.1
115
reviews
👀 Cusmer Reviews
Excellent rust protection performance reducing rust by up to 95%, Easy application process with good coverage, Effective spray attachments and spray kit functionality
Product coating doesn't dry properly and remains tacky for extended periods, Poor customer service regarding refunds and delivery issues, Application centres may overcharge and not perform agreed work standards
CSR
Protecting Futures Fund
Comprehensive sustainability program including carbon-free shipping, youth empowerment through local football team support, staff charity donations to organizations like Martlets Hospice and RNLI, land regeneration projects with LandTribe, and being an Accredited Living Wage Employer.
P.I.A
📍Positioning
Premium rust protection for car enthusiasts and DIY users, offering industrial-grade quality at accessible prices with environmental benefits.
🔍 Insight
Lanoguard's competitive moat lies in 'Authenticity Anchoring' - customers psychologically anchor trust in the family narrative, making them more forgiving of operational issues. The 4.1 TrustPilot score with only 115 reviews creates 'selective trust' where customers feel they're getting insider access to a premium brand, supported by 37% direct traffic indicating intentional brand seeking.
🚀 Action
- 🏠 **Family Narrative Amplification**: Document founder stories and family values in authentic video content → _Perfect for_: Building emotional connection in commoditized markets → **Quick Win**: Increase direct traffic by targeting brand-specific search queries
- 🔧 **DIY Expertise Content Hub**: Create step-by-step application guides and troubleshooting videos → _Perfect for_: Complex products requiring user education → **Quick Win**: Capture organic search traffic from 'how to' queries
- 🌱 **Sustainability Journey Transparency**: Show real impact metrics from CSR programs with visual storytelling → _Perfect for_: Premium positioning in traditional industries → **Quick Win**: Justify premium pricing through value transparency
- 🔧 **DIY Expertise Content Hub**: Create step-by-step application guides and troubleshooting videos → _Perfect for_: Complex products requiring user education → **Quick Win**: Capture organic search traffic from 'how to' queries
- 🌱 **Sustainability Journey Transparency**: Show real impact metrics from CSR programs with visual storytelling → _Perfect for_: Premium positioning in traditional industries → **Quick Win**: Justify premium pricing through value transparency
Overview
📊Monthly Traffic
40897
visitors
⏱️Avg Visit Duration
118
seconds
↗️Bounce Rate
63.44%
of visits
📄PagesPerVisite
2.3
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Expanse
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Stopping Britain's rust. One underbody at a time.
Reviews
⭐Trustpilot score
4.1
Based on
115
reviews
👀 Cusmer Reviews
Excellent rust protection performance reducing rust by up to 95%, Easy application process with good coverage, Effective spray attachments and spray kit functionality
Product coating doesn't dry properly and remains tacky for extended periods, Poor customer service regarding refunds and delivery issues, Application centres may overcharge and not perform agreed work standards
CSR
Protecting Futures Fund
Comprehensive sustainability program including carbon-free shipping, youth empowerment through local football team support, staff charity donations to organizations like Martlets Hospice and RNLI, land regeneration projects with LandTribe, and being an Accredited Living Wage Employer.
📍Positioning
Premium rust protection for car enthusiasts and DIY users, offering industrial-grade quality at accessible prices with environmental benefits.
🔍 Insight
Lanoguard's competitive moat lies in 'Authenticity Anchoring' - customers psychologically anchor trust in the family narrative, making them more forgiving of operational issues. The 4.1 TrustPilot score with only 115 reviews creates 'selective trust' where customers feel they're getting insider access to a premium brand, supported by 37% direct traffic indicating intentional brand seeking.
🚀 Action
- 🏠 **Family Narrative Amplification**: Document founder stories and family values in authentic video content → _Perfect for_: Building emotional connection in commoditized markets → **Quick Win**: Increase direct traffic by targeting brand-specific search queries
- 🔧 **DIY Expertise Content Hub**: Create step-by-step application guides and troubleshooting videos → _Perfect for_: Complex products requiring user education → **Quick Win**: Capture organic search traffic from 'how to' queries
- 🌱 **Sustainability Journey Transparency**: Show real impact metrics from CSR programs with visual storytelling → _Perfect for_: Premium positioning in traditional industries → **Quick Win**: Justify premium pricing through value transparency
- 🔧 **DIY Expertise Content Hub**: Create step-by-step application guides and troubleshooting videos → _Perfect for_: Complex products requiring user education → **Quick Win**: Capture organic search traffic from 'how to' queries
- 🌱 **Sustainability Journey Transparency**: Show real impact metrics from CSR programs with visual storytelling → _Perfect for_: Premium positioning in traditional industries → **Quick Win**: Justify premium pricing through value transparency
