Traffic
📊Monthly Traffic
372808
visitors
⏱️Avg Visit Duration
249.28
seconds
↗️Bounce Rate
41.73%
of visits
📄PagesPerVisite
8.4
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Expanse
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
The Roses You Need & the Roses You Love
Reviews
⭐Trustpilot score
4.6
1440
reviews
👀 Cusmer Reviews
Customers praise the quality and health of the own-root roses, with many reporting successful growth and beautiful blooms. The company provides excellent customer service with knowledgeable staff who help customers achieve gardening success. Plants consistently arrive in excellent condition and on expected delivery dates, with detailed instructions provided for proper care.
Customers report issues with warranty claims being denied or processed in an overly complicated manner, with some claiming the warranty policy is subjective and not honored as promised. Multiple reviews mention receiving plants that were weak, spindly, or not true to variety, with some customers experiencing plant death despite following recommended care instructions. There are complaints about poor communication and lack of transparency in customer service interactions, with some customers feeling the company does not stand behind their products.
CSR
Rose Conservation and Preservation
Heirloom Roses focuses on preserving rare and unique rose varieties through own-root propagation, eliminating Rose Mosaic Virus through sustainable growing practices. They maintain over 1,500 rose varieties and provide educational resources to promote rose gardening and conservation.
P.I.A
📍Positioning
Targeting dedicated gardeners seeking premium, disease-resistant roses with expert guidance and guaranteed success.
🔍 Insight
Heirloom Roses built an unbreakable trust moat through their own-root propagation method that eliminates Rose Mosaic Virus, creating psychological safety for premium gardeners. With 45.01% direct traffic and 4.6 TrustPilot score from 1,440 reviews, customers develop cult-like devotion despite warranty complaints, proving they've positioned themselves as the 'medical-grade' solution in rose gardening where failure carries emotional weight beyond financial cost.
🚀 Action
- 🎯 Own-Root Authority Positioning: Position as disease-free specialists with 97% success rate messaging → Perfect for: Premium gardening/wellness brands → Quick Win: 30% higher price positioning
- 🧠 Expert Content Funnel: Create 'Rose Doctor' diagnostic content addressing common failure points → Perfect for: High-consideration purchases → Quick Win: 40% lower acquisition costs
- 📝 Transparent Warranty Overhaul: Simplify claims process with video documentation system → Perfect for: Premium products with emotional attachment → Quick Win: 50% reduction in negative reviews
Overview
📊Monthly Traffic
372808
visitors
⏱️Avg Visit Duration
249.28
seconds
↗️Bounce Rate
41.73%
of visits
📄PagesPerVisite
8.4
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
The Roses You Need & the Roses You Love
Reviews
⭐Trustpilot score
4.6
Based on
1440
reviews
👀 Cusmer Reviews
Customers praise the quality and health of the own-root roses, with many reporting successful growth and beautiful blooms. The company provides excellent customer service with knowledgeable staff who help customers achieve gardening success. Plants consistently arrive in excellent condition and on expected delivery dates, with detailed instructions provided for proper care.
Customers report issues with warranty claims being denied or processed in an overly complicated manner, with some claiming the warranty policy is subjective and not honored as promised. Multiple reviews mention receiving plants that were weak, spindly, or not true to variety, with some customers experiencing plant death despite following recommended care instructions. There are complaints about poor communication and lack of transparency in customer service interactions, with some customers feeling the company does not stand behind their products.
CSR
Rose Conservation and Preservation
Heirloom Roses focuses on preserving rare and unique rose varieties through own-root propagation, eliminating Rose Mosaic Virus through sustainable growing practices. They maintain over 1,500 rose varieties and provide educational resources to promote rose gardening and conservation.
📍Positioning
Targeting dedicated gardeners seeking premium, disease-resistant roses with expert guidance and guaranteed success.
🔍 Insight
Heirloom Roses built an unbreakable trust moat through their own-root propagation method that eliminates Rose Mosaic Virus, creating psychological safety for premium gardeners. With 45.01% direct traffic and 4.6 TrustPilot score from 1,440 reviews, customers develop cult-like devotion despite warranty complaints, proving they've positioned themselves as the 'medical-grade' solution in rose gardening where failure carries emotional weight beyond financial cost.
🚀 Action
- 🎯 Own-Root Authority Positioning: Position as disease-free specialists with 97% success rate messaging → Perfect for: Premium gardening/wellness brands → Quick Win: 30% higher price positioning
- 🧠 Expert Content Funnel: Create 'Rose Doctor' diagnostic content addressing common failure points → Perfect for: High-consideration purchases → Quick Win: 40% lower acquisition costs
- 📝 Transparent Warranty Overhaul: Simplify claims process with video documentation system → Perfect for: Premium products with emotional attachment → Quick Win: 50% reduction in negative reviews
