1. Okay, but what should the actual content be? How do I word it?

How should I know? It's your business. The content is up to you. Write it yourself, use an AI to help you draft it, or look at what your competitors are doing. The specifics are on you.

2. How do I change the page URL from /pages/some-random-name to just /warranty?

You can edit the "Handle" at the bottom of the page editor when you create the page. Make it short and clean.

3. The formatting doesn't match Shopify's default policy pages. What do I do?

Tweak it yourself. Open one of your existing default policy pages, inspect the HTML, and copy the font sizes and styles. But let me ask you this: who said it has to match? Seriously.

4. How do I actually fulfill these promises?

It's just basic customer service. A customer emails you saying, "I need to use the warranty." You look at your policy and handle it—whether that's a repair, a replacement, or a refund. You figure it out.

6. Is this even right? It feels too easy. Is anyone monitoring this? Will I get punished?

This brings us back to the beginning. I see so many new store owners trapped by "marketplace thinking." They're afraid to do this, scared to do that. Listen up: this is your independent store. As long as your products are legal and you follow Shopify's basic Acceptable Use Policy (and if you were on WordPress, you wouldn't even have that), you are the boss. You make the rules. (There are a few exceptions, like the mandatory 14-day "right of withdrawal" for customers in the EU. Do your own research on regional laws.) This is the same fear behind questions like, "What if my shipping is too slow? Will I be punished?" or "My products are custom-made. Can I say no returns? Will I get in trouble?" It's suffocating to watch. This is your store. You are the boss. You decide what services you offer and what the terms are. Shopify doesn't have the time or desire to micromanage you. If a customer has a dispute, you handle it like a business owner: you communicate, you stand your ground, and you learn from it to make your service better. It's like a restaurant. Some have a "no outside food or drink" policy. Some don't. As a customer, you can either accept their rules and eat there, or you can leave. So if you're the boss of your own website and brand, why the hell are you still acting so timid? Meeting adjourned.

How To

Shopify

November 13, 2025

How to Add Custom Policies & Services to Your Shopify Store

Shawn Shen

Founder of Selofy

min read

Learn how to add custom policies like warranties or price guarantees to your Shopify store. This guide breaks down why custom policies build trust and boost conversions, with step-by-step instructions. Stop thinking like a marketplace seller and start taking control of your brand.

Watch Video Tutorial

"Besides Shopify's default policies, how can I add my own unique service policies? For example, a warranty, a lowest price guarantee, etc."

Honestly, my first thought was, "What's the real question here?"

But it quickly became obvious that this user's question revealed a fundamental issue many new store owners face: they don't truly grasp what "independent" means in "independent store." They're so used to following the rigid rules of marketplaces like Amazon or eBay that their thinking becomes boxed in.

Why Bother Adding Extra Policies?

For certain product categories and sellers, custom policies are essential for boosting brand competitiveness and improving customer service.

Take electronics, for instance. Do you offer a warranty? If so, what are the terms? A lifetime warranty? Imagine a customer seeing that—it could be the single thing that builds the trust needed to convert.

Or maybe you're a factory-direct seller. You know your prices are the lowest. So, you can create a "Lowest Price Guarantee" policy. "Find it cheaper elsewhere, and we'll refund the difference." Boom.

Effective, clearly displayed policies can significantly boost your brand's trustworthiness and conversion rates. Just be realistic and only promise what you can actually deliver. (Think about yourself as a shopper: are you more likely to buy from a store that offers a 7-day no-questions-asked return, or one that doesn't?)

How to Add a New Policy Page

Step 1: Add a New Page

In your Shopify admin, go to Online Store > Pages. Click Add page.

Give your new page a clear title, like "Warranty Policy" or "Price Match Guarantee." Shopify will automatically generate a URL handle (e.g., /warranty-policy).

Step 2: Edit the Content

You have two main options here:

Option A: The Simple WayUse the default rich text editor right on that page. Just start typing. If you know a bit of HTML, you can click the <> icon to add more advanced formatting.

Option B: The Custom Design WayFor more control, you can create a custom template for this page. Go to Online Store > Themes > Customize. From the dropdown at the top, select Pages. Then, choose your new policy page and click Create template. This lets you build a unique layout using your theme's sections and blocks.

Step 3: Add It to Your Navigation

Once your page looks good and is published, add it to your store's navigation so customers can actually find it. Go to Online Store > Navigation, add it to your footer menu, and you're done.

You can also add icons, announcement bars, or whatever else you want to draw attention to your new policies.